Born in Ruthin, Wales in 1994, Joe Woolford discovered his deep-seated love for music at the tender age of nine, nurtured by his musically inclined family. His talent truly began to shine when he made it to the Grand Final of the Open Mic UK competition during the period of 2013 to 2014. Equally adept at rapping and songwriting, Woolford’s music is inspired by various influences, not least of which is Tupac Amaru Shakur, better known as 2Pac.
In 2015, Joe decided to participate in The Voice UK. With Rita Ora as a coach, he made it to the 2nd live show before he got eliminated. While participating in The Voice UK, Joe Woolford and Jake Shakeshaft developed a strong friendship that led them to team up for Eurovision: You Decide, a competition organized by the BBC to select the UK’s representative for the 2016 Eurovision Song Contest. They emerged victorious among six contenders in the national final, a decision determined entirely by public voting that involved both televoting and online voting. Their performance of the song “You’re Not Alone” took place on May 14, 2016, at the Ericsson Globe in Stockholm, Sweden. On March 11, 2016, Sony Music UK announced that they had signed a record deal with Joe and Jake. Despite their efforts, the duo placed 24th in the Eurovision Song Contest 2016. The follow up, “Tongue tied”, was released in January 2017.
Beside performances as Joe & Jake after Eurovision, Joe teamed up with Hapoly & OutaMatic for the song “Turn back time”, which was released in November 2016.
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