Road to Liverpool: Sweden

We can not wait for the Eurovision Song Contest in Liverpool. Therefore, we have a closer look at one of the contestants every day. Today: Sweden.

Loreen

Loreen won the Swedish Melodifestivalen with a landslide. Her song “Tattoo” is written and composed by Thomas G:son, Jimmy ‘Joker’ Thörnfeldt, Jimmy Jansson, Moa Carlebecker, Peter Boström and Loreen herself. 

Loreen’s real name is Lorine Talhaoui. She rose to fame when she took part in Idol 2004. She reached the live shows with her performances. After that she featured in a song of Rob ‘n’ Raz, “The snake” and hosted a tv show. In 2011 we saw her back as a singer, in Melodifestivalen. She sang “My heart is refusing me“. The song did not reach the final of Melodifestivalen. A year later she was the favourite from the first moment on. She won Melodifestivalen and went on to win the Eurovision Song Contest with “Euphoria“. The song became one of the most successful Eurovision winners ever. After this, she released two albums and a lot of singles, some of which became hits in Sweden. “We got the power“, which she sang in the 2013 Eurovision Song Contest, was also a success abroad.
In 2017, Loreen did a new attempt to represent Sweden in Eurovision, but she failed. “Statements” did not reach the final of Melodifestivalen. It took Loreen six more years to be the Swedish representant again.

“Euphoria”, performed during the 2013 Eurovision Song Contest in Malmö.

Melodifestivalen

Melodifestivalen is the Swedish national final for the Eurovision Song Contest. It is internationally recognized as the biggest and most viewed national final of all. Eurovision fans all over the world follow this final as if it is the one of their own country. Since 2002, Melodifestivalen expanded from a one evening event to an event with four semifinals, a 2nd chance round and a final. In recent years Eric Saade (“Every minute“) and Dotter (“Bulletproof“) were non-winners with a lot of success. Longer ago it was a group called Agnetha, Frida, Björn and Benny (Yes, Abba!), who got an international hit with “Ring ring“.

Sweden in the Eurovision Song Contest

Sweden first participated in the Eurovision Song Contest in 1958 with Alice Babs. She took the 4th place with her “Lilla stjärna”. The first victory is Eurovision history: ABBA won the 1974 Eurovision Song Contest with “Waterloo”. Not only because of conductor Sven-Olof Walldoff who was dressed like Napoleon. Also because no other Eurovision winner rose to fame like ABBA. Not immediately after Eurovision, but two years later.
In 1984 Herreys won the contest with “Diggy-loo diggy-ley”, to be followed in 1991 by mrs. Eurovision, Carola. She sang “Fångad av en stormvind”. In 1999 it was Charlotte Nilsson who sang “Take me to your heaven”. Loreen herself won in 2012 with “Euphoria”, and Måns Zelmerlöw was the last one with “Heroes” in 2015. Will Loreen bring the 7th victory? In that case, Sweden will hold the record of most victories, shared with Ireland.

Bookmakers

The betting odds say Sweden ís going to win. And we all know that, since 2017, the winners all had been no. 1 in the betting odds at least at some point. A Swedish victory is of course not sure, but at least very likely.

The song

And of course this is the song:

 

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Weekly Update

It’s Tuesday, January 27, 2026, and time for another Eurovision 2026 weekly update. This week brought two new confirmed entries for Vienna. NF season also moved forward in several countries. We also saw fresh news about Loreen and Eurovision In Concert in Amsterdam. It’s Tuesday, January 27, 2026. Time for another Eurovision 2026 weekly update. Israel and Luxembourg have chosen their acts for Vienna. Bulgaria’s NF moves to the final. San Marino has started its casting shows. Loreen and Eurovision in Concert also made headlines. New Entries 🇮🇱 Israel has picked Noam Bettan for Eurovision 2026. He won the talent show HaKokhav HaBa on January 20 in Neve Ilan. Israel will announce his Eurovision song later. 🇱🇺 Luxembourg selected Eva Marija in the Luxembourg Song Contest. The NF took place on January 24 at Rockhall in Esch-sur-Alzette. Eva Marija won with “Mother Nature”. She will represent Luxembourg in Vienna. National Finals 🇧🇬 Bulgaria opened its NF with a semi-final on January 24 in Sofia. Eight artists qualified for the final: Dara, Innerglow, Kerana & Cosmonauts, Mihaela Marinova, Molec, Mona, Preyah and Roksana. BNT will air the final on January 31 from BNT Studio 1. The show starts at 20:00 CET. A five-member jury and online voting will choose the winning artist. 🇨🇿 Czechia is still waiting to reveal its 2026 artist and song. ČT has said it plans a January announcement, but it has not shared a date yet. Fans have started to guess online, especially with the month almost over. 🇸🇲 San Marino has launched the Dreaming San Marino Song Contest. SMRTV shows the castings from Monday to Saturday at 19:15 on channel 550. The broadcaster says it received over 800 applications from 48 countries. The castings run until February 1. Next, the Stage & Live Academy runs from February 13–15. The San Marino Song Contest final is set for March 6. Other News Loreen teased a new project with projections in Berlin, London and Paris. The visuals show the date February 20. Her official website also shows a countdown that ends at 00:00 CET on February 22. (source: Eurovoix) Eurovision in Concert confirmed its first act for 2026. Tamara Živković will perform “Nova Zora” at AFAS Live in Amsterdam on April 11. The event shared the news on Instagram: Instagram EIC Agenda January 31 Sweden Semifinal 20:00 CET SVT Play January 31 Lithuania Semifinal 20:00 CET LRT and YouTube January 31 Bulgaria Final 20:00 CET BNT January 31 Latvia Semifinal 20:00 CET LTV Next week Next week should bring more national decisions and more confirmed entries. Bulgaria chooses its artist on January 31. San Marino continues its casting shows until February 1. Czechia also still has a few days left for its promised January reveal.

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Martijn

Weekly Update

It’s Tuesday, January 27, 2026, and time for another Eurovision 2026 weekly update. This week brought two new confirmed entries for Vienna. NF season also moved forward in several countries. We also saw fresh news about Loreen and Eurovision In Concert in Amsterdam. It’s Tuesday, January 27, 2026. Time for another Eurovision 2026 weekly update. Israel and Luxembourg have chosen their acts for Vienna. Bulgaria’s NF moves to the final. San Marino has started its casting shows. Loreen and Eurovision in Concert also made headlines. New Entries 🇮🇱 Israel has picked Noam Bettan for Eurovision 2026. He won the talent show HaKokhav HaBa on January 20 in Neve Ilan. Israel will announce his Eurovision song later. 🇱🇺 Luxembourg selected Eva Marija in the Luxembourg Song Contest. The NF took place on January 24 at Rockhall in Esch-sur-Alzette. Eva Marija won with “Mother Nature”. She will represent Luxembourg in Vienna. National Finals 🇧🇬 Bulgaria opened its NF with a semi-final on January 24 in Sofia. Eight artists qualified for the final: Dara, Innerglow, Kerana & Cosmonauts, Mihaela Marinova, Molec, Mona, Preyah and Roksana. BNT will air the final on January 31 from BNT Studio 1. The show starts at 20:00 CET. A five-member jury and online voting will choose the winning artist. 🇨🇿 Czechia is still waiting to reveal its 2026 artist and song. ČT has said it plans a January announcement, but it has not shared a date yet. Fans have started to guess online, especially with the month almost over. 🇸🇲 San Marino has launched the Dreaming San Marino Song Contest. SMRTV shows the castings from Monday to Saturday at 19:15 on channel 550. The broadcaster says it received over 800 applications from 48 countries. The castings run until February 1. Next, the Stage & Live Academy runs from February 13–15. The San Marino Song Contest final is set for March 6. Other News Loreen teased a new project with projections in Berlin, London and Paris. The visuals show the date February 20. Her official website also shows a countdown that ends at 00:00 CET on February 22. (source: Eurovoix) Eurovision in Concert confirmed its first act for 2026. Tamara Živković will perform “Nova Zora” at AFAS Live in Amsterdam on April 11. The event shared the news on Instagram: Instagram EIC Agenda January 31 Sweden Semifinal 20:00 CET SVT Play January 31 Lithuania Semifinal 20:00 CET LRT and YouTube January 31 Bulgaria Final 20:00 CET BNT January 31 Latvia Semifinal 20:00 CET LTV Next week Next week should bring more national decisions and more confirmed entries. Bulgaria chooses its artist on January 31. San Marino continues its casting shows until February 1. Czechia also still has a few days left for its promised January reveal.

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