Blast from the past: Ukraine 2010

We know a lot about Eurovision and we want to share this knowledge with you! Therefore we’d like to bring you a blast from the past. Today we look back at Alyosha‘s “Sweet people”, the Ukrainian song in 2010.

Ukraine in the Eurovision Song Contest

The first Ukrainian entry in the Eurovision Song Contest was “Hasta la vista”, sung by Olexandr Ponomariov in 2003. Already a year later, the country had it’s first victory with Ruslana and her “Wild dances”. Ukraine is the only country that always reached the final so far. Ukraine managed to win the contest even three times already: with Ruslana, in 2016 with Jamala and her “1942” and in 2022 with Kalush Orchestra’s “Stefania”.

Evrobachennya. Ukrayina-2010

Vasyl

The road that lead to “Sweet people” being the Eurovision song was quite a complicated one. In December 2009, Ukrainian Television announced that the artist representing the country was selected internally. It was the 28 years old singer and performer Vasyl Lazarovych who got the job. The national final Evrobachennya. Ukrayina was held on March 5. Vasyl sang a total of 5 songs. The winning song was “I love you”, written and composed by Brandon Stone and Olga Yarinich. However, a storm of criticism came up, especially about the idea of giving only one artist the chance to perform.

20 songs

After 10 days, Ukrainian broadcaster NTU decided to have a new national final. “I love you” was now one of 20 songs. 

  • Vitaliy Kozlovskiy sang “”I-L@VE?”
  • Vasyl Lazarovych sang “I love you”, 24 pts, 7th
  • SH and BB sang “Ne zhurys”
  • OIeksiy Matias sang “Angely ne umirayut”, 32 pts, 3rd
  • Zaklyopi sang “Anybody home?” 23 pts, 8th
  • Ivan Berezovskyi sang “No doubt”, 21 pts, 10th
  • Stereo sang “Ne shkody s uma”, 22 pts, 9th
  • Irina Rosenfeld sang “Forever”, 29 pts, 6th
  • Shanis sang “Lechu k tebe”
  • Max Barskih sang “White raven”
  • Vladyslav Levytskyi sang “Davay, davay!”
  • Miya sang “Vona”
  • DaZzle Dreams sang “Emotional lady”
  • Masha Sobko sang “Ya tebya lyublyu”, 36 pts, 2nd
  • Zlata Ochnevich sang “Tiny island”, 30 pts, 5th
  • Mira Gold sang “Crazy lady”
  • Natalia Valevska sang “Europe”, 31 pts, 4th
  • Juliya Voice sang “Zavyazhi mne glaza”
  • El Kravchuk sang “Fly to heaven”, 21 pts, 10th
  • Alyosha sang “To be free”, 36 pts, 1st

A new song

Accusations of plagiarism were made about the winning song “To be free” immediately after the contest. Also, it was said to be published already in 2008. While NTU wanted to investigate this, the final deadline of submitting a song was so close that NTU decided that Alyosha could sing another song in Eurovision: “Sweet people”.

Alyosha

Olena Oleksandrivna Kucher, known as Alyosha and later by her real name, Olena Topolia, is a celebrated Ukrainian singer, songwriter, and composer. Born on May 14, 1986, in Zaporizhzhia, Ukraine, she grew up in a hardworking family; her father was a traffic officer, and her mother worked at an aviation plant. From a young age, Olena was passionate about music, singing in school choirs and attending the “Youth” music studio. She later graduated from the Kyiv National University of Culture and Arts with a degree in Pop Vocal.

Olena’s career began to take off after she won the international competition Yalta 2006. In 2010, she gained worldwide attention when she represented Ukraine at the Eurovision Song Contest with the song “Sweet People,” . Olena quickly became a prominent figure in the Ukrainian music scene. She has written and composed many of her own songs, as well as for other artists.

Over the years, Olena has released several successful albums, such as A World Outside Your Door and Tocka na karte. In 2023, she returned to Eurovision as an interval act, performing a duet with Rebecca Ferguson. That same year, she started performing under her real name, Olena Topolia, marking a new chapter in her career.

Sweet people

The song “Sweet people” was composed by Alyosha, alongside Borys Kukoba and Vadym Lisitsa. It was written in response to environmental concerns, carrying a strong message about the negative impact of human actions on the world. The lyrics call for awareness and responsibility, warning about the destruction caused by pollution and the need to protect the planet for future generations.

At the Eurovision Song Contest, “Sweet People” represented Ukraine after the forementioned last-minute change from Alyosha’s original song, “To Be Free,” due to plagiarism accusations. In the grand final, Alyosha delivered a powerful performance of the ballad in Oslo, Norway. The song finished 10th out of 25 participants, scoring a total of 108 points. “Sweet People” stood out for its emotional message and Alyosha’s strong vocal performance, gaining widespread recognition across Europe.

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Weekly update

weekly update of this week It’s time for another weekly Eurovision update. This week brings news on national selections for 2026, Austria’s preparations to host, and a change in Eurovision leadership. 🇪🇸 🇨🇭 Spain and Switzerland gear up for 2026 Spain is already planning its Eurovision 2026 entry. Broadcaster RTVE has named Sergio Jaén as the Artistic Director of Benidorm Fest 2026. At just 23, Jaén has a strong Eurovision résumé – he even staged Austria’s winning performance in 2025. He will design the staging for Spain’s song at Eurovision 2026. Benidorm Fest’s semi-finals are set for 10 and 12 February, with the Grand Final on 14 February 2026. source: RTVE Melody 📷 Sarah Louise Bennett/EBU Switzerland has kicked off its search for a 2026 act. Swiss broadcaster SRF will accept song submissions from 4 August to 25 August 2025. Artists, composers, and producers can send in entries during that period. Switzerland will once again choose its Eurovision entry through a multi-stage process with audience and expert juries. The Swiss representative and song will be revealed in early 2026. source: SRF 🇦🇹 Austria announces Eurovision 2026 core team Host broadcaster ORF has unveiled the core production team for Eurovision 2026. Michael Krön, ORF’s chief producer, will serve as Executive Producer – the overall project leader. Stefan Zechner will be the TV Show Producer, a role he also held when Austria hosted in 2015. The team features several experienced members from Vienna’s 2015 Eurovision, ensuring continuity. With this core team in place, ORF is gearing up to deliver another world-class contest. source: ORF Core Team, 📷 ORF 🇦🇹 Host city race: Graz out, Vienna pushes forward Graz has pulled out of the host city race for Eurovision 2026. The Styrian capital decided not to bid due to budget shortfalls and a projected €29.35 million hosting cost. City officials couldn’t secure enough financial support from the regional or federal government. Vienna, meanwhile, is moving full steam ahead with its bid. The Vienna City Council officially ratified a resolution to back the plan, proposing the Wiener Stadthalle as the venue. Vienna boasts around 82,000 hotel beds and excellent transport links to welcome Eurovision guests. Other cities like Innsbruck remain in the running, and ORF will announce the 2026 host city on 8 August 2025. Martin Österdahl to step down as Eurovision supervisor The Executive Supervisor of the Eurovision Song Contest, Martin Österdahl, will be leaving his post in summer 2025. The European Broadcasting Union announced on 27 June 2025 that Österdahl is stepping down, marking the end of his five-year tenure. He has overseen Eurovision since 2020, guiding the contest through five editions and various changes. The EBU is expected to appoint a new Executive Supervisor before the 2026 season begins. That was it for this week, see you next week with another weekly update! Share

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