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New logo 2021 presented

Today, the logo of the 2021 Eurovision Song Contest has been presented. It is based on the same idea as the 2020 logo: the flags of all the participating countries. However, the 2020 logo had the following order in which countries debuted in the contest. This time, it’s inspired on the world map with Rotterdam as the center. “The logo connects Rotterdam with the capitals of the participating countries and symbolises coming together, regardless of the form,” says Sietse Bakker, the Executive Producer of the event.

Just as last year, the logo has been developed by agency Clever ° Franke. The slogan remains the same: “Open up”!


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