🇸🇪 Road to Malmö: Sweden

photo: PhotoAnnaR, Wikimedia Commons

We can not wait for the Eurovision Song Contest in Malmö. Therefore, we have a closer look at one of the contestants every day. Today: Sweden.

Marcus & Martinus

Marcus and Martinus Gunnarsen, the Norwegian identical twins behind the dance-pop duo M&M, have been captivating audiences since their 2012 debut. Hailing from Elverum, Norway, they were born on February 21, 2002, and swiftly rose to fame after winning Melodi Grand Prix Junior with “To dråper vann.” Their first album, “Hei,” and its hit singles, including “Elektrisk,” dominated the Norwegian charts.

By 2016, the twins had expanded their reach, collaborating with Madcon on “Girls,” securing chart-topping success in Norway and Sweden, and releasing “Together,” their English-language album. They shone at the Nobel Peace Prize Concert and continued to release chartbusters like “Like It Like It” and “First Kiss.”

Their creative momentum continued with the album “Moments,” and singles like “Invited.” After a stint of new music, including “Belinda” with Alex Rose and “Feel” with Bruno Martini, they won Sweden’s “Masked Singer” in 2022.

In 2023, they nearly captured Melodifestivalen with “Air,” and in 2024, they triumphed, earning the honor to represent Sweden at Eurovision with “Unforgettable,” marking a new pinnacle in their vibrant career.

Melodifestivalen

Already in the sixties, the name of the Swedish national final was Melodifestivalen. The past over 20 years, it has been a national final with 4 or 5 semifinals. It has become the most popular national final all over Europe. But who remembers Abba,  not winning it in 1973 with “Ring Ring”, but winning it a year later with “Waterloo”? The rest is history. This year, many stars from Sweden took part in it, as every year. However, none of them participated in the Eurovision Song Contest before. Jury and televoter agreed with eachother: Marcus and Martinus were the winners for both.

Sweden in the Eurovision Song Contest

The first Swedish entry came in 1958, but it all really started exactly 50 years ago. In 1974, ABBA won the Eurovision Song Contest with “Waterloo”, and changed Eurovision completely… forever! Ten years later, Herrey’s won with “Diggy-loo, diggy-ley”. Carola was the one who did the job in 1991 with “Fångad av en stormvind”. But since 1999, the chain of victories never ended: Charlotte Nilsson with “Take me to your heaven” in 1999, Loreen with “Euphoria” in 2012, Måns Zelmerlöw with “Heroes” in 2015 and Loreen again last year, with “Tattoo”. Sweden is one of two countries holding the record of most victories.

photo: EBU/Chloe Hashemi

The Bookmakers

An 8th victory for Sweden is not likely. Currently, Marcus and Martinus hold the 10th place to win in the betting odds. What will really happen…. we’ll see!

The song

And this is the song:

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Martijn

Weekly Update

It’s time for your weekly update about Eurovision. This week brings announcements from across Europe, from new concerts to official bids and selection plans. Here’s everything you need to know. 🇮🇹 Eurofesta brings Eurovision to Italy For the first time, Italy will host its own large-scale Eurovision concert. Eurofesta will take place on August 31 in the city of Trieste. Over 30 Eurovision artists will perform on one stage in this brand-new outdoor event. The show promises a mix of past winners, fan favourites, and recent participants. With so many big names involved, fans are in for an unforgettable night. The full lineup and ticket information are now available on the official Eurofesta website. 🇳🇱 Het Grote Songfestivalfeest returns to Amsterdam One of the most popular Eurovision concerts is back. On November 14, Het Grote Songfestivalfeest returns to the Ziggo Dome in Amsterdam. The event will once again bring together Eurovision legends from past and present. This year’s show already includes names like Kaleen, Käärijä, and Johnny Logan. Many more acts will follow. Fans can expect a spectacular evening full of iconic Eurovision hits. You can find all details and tickets at the official event site. 📷 EBU/Chloe Hashemi 🇦🇹 Innsbrück officially bids for Eurovision 2026 Innsbrück has officially announced its bid to host the Eurovision Song Contest 2026. The city joins others in Austria, including Vienna and Graz, in the race to welcome Europe’s biggest music show. According to ORF Tirol, the city is confident. Innsbrück highlights its experience with major events and the Olympiahalle as a suitable venue. Mayor Johannes Anzengruber said the city can offer “heart and competence” to organize a unique contest. The final decision on the host city will be made in August. 📷 Michael aus Halle, Wikimedia Commons 🇱🇺 Luxembourg holds Eurovision songwriting camp Luxembourg is working hard on its Eurovision comeback. Last week, a songwriting camp took place at Rockhal, where 45 artists and producers joined forces to write new songs. The camp was organised in collaboration with the national broadcaster. Participants came from all over Europe, including past Eurovision contributors. Each day, they created new tracks, some of which may end up in national finals—or even Eurovision itself. More details are available in the RTL Luxembourg article. 🇸🇲 San Marino questions its future Eurovision involvement San Marino’s future at Eurovision is under review. SMRTV Director Roberto Sergio announced they are “seriously considering not participating” without clearer voting transparency. He said they’re talking to the EBU and fellow microstates. The decision about Eurovision 2026 participation will come after those talks. Source is this announcement on X. 📷 EBU 🇬🇷 Greece announces national final for 2026 Big news from Greece: ERT has confirmed that the country will return to a national final for Eurovision 2026. After several years of internal selections, Greece is opening up the process once again. The plan includes two semifinals and a grand final, scheduled early next year. According to Ieidiseis, the selection will take place during a special Eurovision week. With a strong result in 2025, Greece is now building momentum. The broadcaster hopes that this new format will engage more fans and deliver another strong Eurovision entry. That’s all for this weekly update. Stay tuned to EurovisionUniverse.com for more news and developments as we march toward the next Eurovision season. Each week brings something new – and as this update shows, preparations for 2025 and even 2026 are already in full swing across Europe! Share

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