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🇸🇪 Road to Malmö: Sweden

photo: PhotoAnnaR, Wikimedia Commons

We can not wait for the Eurovision Song Contest in Malmö. Therefore, we have a closer look at one of the contestants every day. Today: Sweden.

Marcus & Martinus

Marcus and Martinus Gunnarsen, the Norwegian identical twins behind the dance-pop duo M&M, have been captivating audiences since their 2012 debut. Hailing from Elverum, Norway, they were born on February 21, 2002, and swiftly rose to fame after winning Melodi Grand Prix Junior with “To dråper vann.” Their first album, “Hei,” and its hit singles, including “Elektrisk,” dominated the Norwegian charts.

By 2016, the twins had expanded their reach, collaborating with Madcon on “Girls,” securing chart-topping success in Norway and Sweden, and releasing “Together,” their English-language album. They shone at the Nobel Peace Prize Concert and continued to release chartbusters like “Like It Like It” and “First Kiss.”

Their creative momentum continued with the album “Moments,” and singles like “Invited.” After a stint of new music, including “Belinda” with Alex Rose and “Feel” with Bruno Martini, they won Sweden’s “Masked Singer” in 2022.

In 2023, they nearly captured Melodifestivalen with “Air,” and in 2024, they triumphed, earning the honor to represent Sweden at Eurovision with “Unforgettable,” marking a new pinnacle in their vibrant career.


Already in the sixties, the name of the Swedish national final was Melodifestivalen. The past over 20 years, it has been a national final with 4 or 5 semifinals. It has become the most popular national final all over Europe. But who remembers Abba,  not winning it in 1973 with “Ring Ring”, but winning it a year later with “Waterloo”? The rest is history. This year, many stars from Sweden took part in it, as every year. However, none of them participated in the Eurovision Song Contest before. Jury and televoter agreed with eachother: Marcus and Martinus were the winners for both.

Sweden in the Eurovision Song Contest

The first Swedish entry came in 1958, but it all really started exactly 50 years ago. In 1974, ABBA won the Eurovision Song Contest with “Waterloo”, and changed Eurovision completely… forever! Ten years later, Herrey’s won with “Diggy-loo, diggy-ley”. Carola was the one who did the job in 1991 with “Fångad av en stormvind”. But since 1999, the chain of victories never ended: Charlotte Nilsson with “Take me to your heaven” in 1999, Loreen with “Euphoria” in 2012, Måns Zelmerlöw with “Heroes” in 2015 and Loreen again last year, with “Tattoo”. Sweden is one of two countries holding the record of most victories.

photo: EBU/Chloe Hashemi

The Bookmakers

An 8th victory for Sweden is not likely. Currently, Marcus and Martinus hold the 10th place to win in the betting odds. What will really happen…. we’ll see!

The song

And this is the song:


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