Zena is a Belarusian singer, actress, and television presenter. She was born in Minsk. When she was only six years old, she joined the ensemble “Zaranak” of the National Center for Musical Arts. After four years, she left Zaranak and joined the Children’s Music School in Minsk.
Since 2013, she has been an artist at the Super Puper Production Center. Also in 2013, she entered the finals of the Detskaya Novaya volna contest. After a successful performance, Russian producer Igor Krutoy invited Zina to several of his projects. Already in December 2013, Zina performed with the group 5sta Family. Zina became a member of the Novaya Volna choir led by Igor Krutoy. In 2014, she won the 1st prize at the Slavic Bazaar children’s contest and she won the radio contest Young Talents of Belarus. Her debut single “Navstrechu vetru” was released in the same year. In 2015, she took part in the national selection of the Junior Eurovision Song Contest.
In 2016, Alyona Lanskaya and Anastasia Tihanovich invited Zina to their tour. A year later she participated in the final of the national selection of the Junior Eurovision Song Contest for a second time. She voiced the main character of The Walt Disney’s animated film “Moana”, and also performed in the musical show “The Magic World of Disney”, in the Moscow concert hall.
In December 2016, she won the “Vocal Pop” nomination of the radio contest “Young Talents of Belarus”. A month later, she released her debut album “Cosmos”. A year later, she participated in the musical reality show Novaya Fabrika zvozd on MUZ TV channel. In 2018, the full-length computer animated film “Ralph Against the Internet” was released, in which Zina Kupriyanovich voiced Moana. She was one of the hosts of the International Junior Eurovision Song Contest 2018. In 2019, she represented Belarus in the Eurovision Song Contest with the song “Like it”, reached the final and became 19th there.