© EBU/Sarah Louise Bennett
Milova participated in The Baltic Voice, New Wave Junior, Kaunas Talent, Bravo Song Contest and Berlin Perle. In 2021 she participated in Eesti Ootsib Superstaari, the Estonian version of Idols. She managed to win the contest. She signed a record deal with Universal Music, and right after winning Eesti Ootsib Superstaari, she released her debut single “Önnenumber”. The song topped the Estonian charts rightaway.
In June 2022, Alika started performing with a band she formed, called Käsmus. A new record, “Bon apètit” was released. On 6 October of the same year it was followed by a new track, “C’est la vie”.
2023 had a good start for Alika. In January, she won the Female Artist Of The Year Award, chosen by the audience during the Eesti Music Awards. One month later, on 11 February, she won Eesti Laul, the national final for the Eurovision Song Contest, with the song “Bridges”. When she represented Estonia with the song, she reached the final and became 8th there.
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