Road to Vienna: Sweden

Road to Vienna: Sweden. 

We cannot wait for the Eurovision Song Contest inVienna. Therefore, we take a closer look at one of the contestants each day. Today, we highlight Sweden

Felicia Eriksson: From Fröken Snusk to Eurovision.

Felicia Eriksson first gained attention as the voice behind Fröken Snusk. The act became a viral Swedish music phenomenon. It was known for cheeky lyrics, party anthems, and a signature face mask. She performed in a pink balaclava. The mask became a key part of her identity and branding. It also added mystery to the project created by producer Rasmus Gozzi.

Her 2022 hit “Rid mig som en dalahäst” became one of the most-streamed songs in Sweden. By 2023, she ranked among the top Spotify artists in the country. She also performed more than 300 live shows across the Nordic region. In 2024, she entered Melodifestivalen with “Unga & fria.” The song reached #1 on the Swedish charts after the show. That same year, she won Sweden’s Masked Singer. This confirmed her mainstream breakthrough.

Solo Career and New Identity

In 2025, Felicia Eriksson left the Fröken Snusk persona. She launched her solo career under her own name. However, she kept the face mask as part of her identity. It also helps her manage social anxiety on stage.

She introduced a more authentic image and a modern pop sound. Her debut single “Black Widow” reached #3 on Spotify Sweden. She followed this with tracks like “Sugar High” and “Hard.” She also won the Swedish reality show Spelet. This increased her popularity and media exposure.

Melodifestivalen 2026 and Eurovision

In 2026, Felicia Eriksson returned to Melodifestivalen as herself. She competed with the electro-pop song “My System.” She won the competition with a total of 161 points. This secured her place at Eurovision 2026 for Sweden.

My System

My System explores the struggle of letting go of a toxic relationship. It focuses on the feeling of being emotionally and physically attached to someone, even when you know the connection is unhealthy. The narrator tries to appear strong and in control, convincing themselves they have moved on—but the feelings never fully fade.

A Cycle of Relapse and Dependency

As the story unfolds, old emotions return during vulnerable moments, like nights out or weekends. This creates a repeating cycle. The narrator feels independent at times, but keeps falling back into the same patterns. The connection feels like an addiction that is hard to break.

Regret and Growing Awareness

After giving in, the narrator is left with regret and frustration. There is a clear sense of self-awareness. They begin to understand that the situation is unhealthy and needs to change. This adds emotional depth and realism to the song.

The Core Message

The song’s message is simple but powerful. You cannot erase deep feelings overnight. Letting go takes time, effort, and honesty with yourself. It shows that moving on is not just a decision, but a process.

Sweden in the Eurovision Song Contest

Sweden has a storied history in the Eurovision Song Contest, having participated since 1958. The country boasts seven victories: ABBA‘s “Waterloo” (1974), Herreys‘ “Diggi-Loo Diggi-Ley” (1984), Carola‘s “Fångad av en stormvind” (1991), Charlotte Nilsson‘s “Take Me to Your Heaven” (1999), Loreen‘s “Euphoria” (2012), Måns Zelmerlöw’s “Heroes” (2015), and Loreen’s “Tattoo” (2023). Known for its strong pop music tradition and high-quality entries, Sweden consistently ranks among the top contenders in the competition.

The bookmakers

It looks like Sweden is set to deliver once again this year. Currently sitting in 6th place with the bookmakers, the country appears well on track for another strong Eurovision result—and a solid Top 10 finish seems well within reach.

 
 
 
 

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70 years of Eurovision: the semifinal came

The Eurovision Song Contest is celebrating its 70th anniversary. That is a wonderful milestone. We at Eurovision Universe love diving into the history of the contest. That is why we are taking a closer look at the contests of the past 70 years. 2004 It was a nice idea to have Enrique Iglesias host the Eurovision Song Contest. It didn’t happen. Whether it was an excessive fee or protests within the broadcaster because the man wasn’t Turkish, we don’t know exactly. But in the now-demolished Abdi İpekçi Arena in Istanbul, Korhan Abay and Meltem Cumbul hosted the contest. And for the first time, there was a semi-final. Countries that had not finished in the top 10 the previous year and countries that were on the reserve bench at the time had to participate. Debuting countries Albania, Belarus, Serbia & Montenegro, and Andorra were also in it. The songs The Belarusians sent the duo Aleksandra and Konstantin with the song “My Galileo”. It was sung in English, but you had to mention that. For a few years, there was an Aleksandra and Konstantin Award for the very worst English. Jonathan Cerrada was the participant for France. By then, the Belgian was a big star in the French-speaking countries. Amidst the stilt-walking backing singers, he failed to live up to expectations. Neither did the Belgian top favorite Xandee with the disco track “1 Life.” How different it was for the Albanian Anjeza Shahini. Festivali i Këngës, a major Albanian national song contest held at the end of December, became the national selection from then on. Only the song “Dua të jem imazhi yt” had to be shortened by a minute and a half, and was therefore immediately translated into English. The Bosnian Dane also stood out with his disco beat, his bleached hair, and his pink suit. Macedonia sent its biggest star, Toše Proeski. He would die in a car accident four years later. His fame has since grown to legendary proportions. Lena Philipsson was already a big star in Sweden. Yet she never managed to win Melodifestivalen. Until 2004, that is. Greece had had an extensive national final. But while it was still underway, their biggest star, Sakis Rouvas, announced his intention to go to the Eurovision Song Contest. The entire national final was set aside, and Sakis went to Istanbul. Serbia and Montenegro were represented by Željko Joksimović, who performed a piece of his own Serbian culture with “Lane moje.” Sakis and Željko would go on to compete in the final. Ruslana But they did not fight that final battle alone. The Ukrainian Ruslana also participated. She, too, had brought her own culture with her. In the song “Wild Dances,” a Ukrainian instrument, the trembita, played the leading role. Ruslana had been internally selected to go to the Eurovision Song Contest. When she won, she was honored by President Kuchma with the highest possible distinction, People’s Artist of Ukraine. With the presidential elections of late 2004 and the subsequent Orange Revolution, she sided with presidential candidate Yushchenko. He did not win; fraud was suspected. During the revolution that followed, Ruslana went on a hunger strike for a short time. Besides being a singer, she would remain a political activist and politician. 2005 Ruslana was set to present the Eurovision Song Contest, which was held at the Palace of Sports in Kyiv. She was to do so together with Pavlo Shylko. However, Ruslana withdrew, officially because she had other commitments. But it is quite possible that her poor English also played a role. Since there was a semifinal,  Bulgaria and Moldova wanted to participate as well, Hungary returned, and even Monaco came back after 26 years. The songs The Icelandic Selma participated one more time. This time, however, she did not reach the final. Chiara from Malta also took part again. She even improved on her previous success by finishing second with her “Angel”. Constantinos from Cyprus even participated for the third time. And Helena Paparizou, who represented Greece in 2001 with the duo Antique, was also present again. Debuting Moldova sent the group Zdob și Zdub. They performed their ode to a grandmother with a real grandmother on stage, who occasionally beat a huge drum. Moldova finished an impressive sixth with it. Host country Ukraine really went all out. From no fewer than 75 songs, 15 finalists emerged. But actually, no one doubted the victory for top favorite Ani Lorak. Until the broadcaster suddenly awarded wildcards to four songs: protest songs stemming from the recently concluded revolution. With that, Ani Lorak lost her chance. Karma catches up with them: the winning group Greenjolly first had to change the lyrics of their song of praise to the president. Ultimately, the group finished 19th. The German entry was controversial. Gracia already had a major hit in her own country at the time she won the German national final. What turned out to be the case? Producer David Brandes had personally bought up many CDs to boost the sales figures. David Brandes was also the producer of the Swiss entry: the Estonian group Vanilla Ninja. But these four rock chicks, popular in German-speaking countries, experienced no hindrance from their producer. And then there was a song from Latvia, sung by the duo Walters and Kazha. They sang part of their song in sign language. Helena Paparizou Greece won for the first time. As mentioned, Helena Paparizou had participated before. The singer, who lives in Sweden, previously sang in the popular duo Antique. Now she sang solo. She was to sing four songs from which one Eurovision entry would be chosen. However, the favorite, “The Light of Our Soul”, was disqualified because it had been released too early. The song chosen from the remaining three was “My Number One”. And that did indeed become number 1.

Read More »
History
Martijn

70 years of Eurovision: the semifinal came

The Eurovision Song Contest is celebrating its 70th anniversary. That is a wonderful milestone. We at Eurovision Universe love diving into the history of the contest. That is why we are taking a closer look at the contests of the past 70 years. 2004 It was a nice idea to have Enrique Iglesias host the Eurovision Song Contest. It didn’t happen. Whether it was an excessive fee or protests within the broadcaster because the man wasn’t Turkish, we don’t know exactly. But in the now-demolished Abdi İpekçi Arena in Istanbul, Korhan Abay and Meltem Cumbul hosted the contest. And for the first time, there was a semi-final. Countries that had not finished in the top 10 the previous year and countries that were on the reserve bench at the time had to participate. Debuting countries Albania, Belarus, Serbia & Montenegro, and Andorra were also in it. The songs The Belarusians sent the duo Aleksandra and Konstantin with the song “My Galileo”. It was sung in English, but you had to mention that. For a few years, there was an Aleksandra and Konstantin Award for the very worst English. Jonathan Cerrada was the participant for France. By then, the Belgian was a big star in the French-speaking countries. Amidst the stilt-walking backing singers, he failed to live up to expectations. Neither did the Belgian top favorite Xandee with the disco track “1 Life.” How different it was for the Albanian Anjeza Shahini. Festivali i Këngës, a major Albanian national song contest held at the end of December, became the national selection from then on. Only the song “Dua të jem imazhi yt” had to be shortened by a minute and a half, and was therefore immediately translated into English. The Bosnian Dane also stood out with his disco beat, his bleached hair, and his pink suit. Macedonia sent its biggest star, Toše Proeski. He would die in a car accident four years later. His fame has since grown to legendary proportions. Lena Philipsson was already a big star in Sweden. Yet she never managed to win Melodifestivalen. Until 2004, that is. Greece had had an extensive national final. But while it was still underway, their biggest star, Sakis Rouvas, announced his intention to go to the Eurovision Song Contest. The entire national final was set aside, and Sakis went to Istanbul. Serbia and Montenegro were represented by Željko Joksimović, who performed a piece of his own Serbian culture with “Lane moje.” Sakis and Željko would go on to compete in the final. Ruslana But they did not fight that final battle alone. The Ukrainian Ruslana also participated. She, too, had brought her own culture with her. In the song “Wild Dances,” a Ukrainian instrument, the trembita, played the leading role. Ruslana had been internally selected to go to the Eurovision Song Contest. When she won, she was honored by President Kuchma with the highest possible distinction, People’s Artist of Ukraine. With the presidential elections of late 2004 and the subsequent Orange Revolution, she sided with presidential candidate Yushchenko. He did not win; fraud was suspected. During the revolution that followed, Ruslana went on a hunger strike for a short time. Besides being a singer, she would remain a political activist and politician. 2005 Ruslana was set to present the Eurovision Song Contest, which was held at the Palace of Sports in Kyiv. She was to do so together with Pavlo Shylko. However, Ruslana withdrew, officially because she had other commitments. But it is quite possible that her poor English also played a role. Since there was a semifinal,  Bulgaria and Moldova wanted to participate as well, Hungary returned, and even Monaco came back after 26 years. The songs The Icelandic Selma participated one more time. This time, however, she did not reach the final. Chiara from Malta also took part again. She even improved on her previous success by finishing second with her “Angel”. Constantinos from Cyprus even participated for the third time. And Helena Paparizou, who represented Greece in 2001 with the duo Antique, was also present again. Debuting Moldova sent the group Zdob și Zdub. They performed their ode to a grandmother with a real grandmother on stage, who occasionally beat a huge drum. Moldova finished an impressive sixth with it. Host country Ukraine really went all out. From no fewer than 75 songs, 15 finalists emerged. But actually, no one doubted the victory for top favorite Ani Lorak. Until the broadcaster suddenly awarded wildcards to four songs: protest songs stemming from the recently concluded revolution. With that, Ani Lorak lost her chance. Karma catches up with them: the winning group Greenjolly first had to change the lyrics of their song of praise to the president. Ultimately, the group finished 19th. The German entry was controversial. Gracia already had a major hit in her own country at the time she won the German national final. What turned out to be the case? Producer David Brandes had personally bought up many CDs to boost the sales figures. David Brandes was also the producer of the Swiss entry: the Estonian group Vanilla Ninja. But these four rock chicks, popular in German-speaking countries, experienced no hindrance from their producer. And then there was a song from Latvia, sung by the duo Walters and Kazha. They sang part of their song in sign language. Helena Paparizou Greece won for the first time. As mentioned, Helena Paparizou had participated before. The singer, who lives in Sweden, previously sang in the popular duo Antique. Now she sang solo. She was to sing four songs from which one Eurovision entry would be chosen. However, the favorite, “The Light of Our Soul”, was disqualified because it had been released too early. The song chosen from the remaining three was “My Number One”. And that did indeed become number 1.

Read More »
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