Blast from the past: Ukraine 2010

We know a lot about Eurovision and we want to share this knowledge with you! Therefore we’d like to bring you a blast from the past. Today we look back at Alyosha‘s “Sweet people”, the Ukrainian song in 2010.

Ukraine in the Eurovision Song Contest

The first Ukrainian entry in the Eurovision Song Contest was “Hasta la vista”, sung by Olexandr Ponomariov in 2003. Already a year later, the country had it’s first victory with Ruslana and her “Wild dances”. Ukraine is the only country that always reached the final so far. Ukraine managed to win the contest even three times already: with Ruslana, in 2016 with Jamala and her “1942” and in 2022 with Kalush Orchestra’s “Stefania”.

Evrobachennya. Ukrayina-2010

Vasyl

The road that lead to “Sweet people” being the Eurovision song was quite a complicated one. In December 2009, Ukrainian Television announced that the artist representing the country was selected internally. It was the 28 years old singer and performer Vasyl Lazarovych who got the job. The national final Evrobachennya. Ukrayina was held on March 5. Vasyl sang a total of 5 songs. The winning song was “I love you”, written and composed by Brandon Stone and Olga Yarinich. However, a storm of criticism came up, especially about the idea of giving only one artist the chance to perform.

20 songs

After 10 days, Ukrainian broadcaster NTU decided to have a new national final. “I love you” was now one of 20 songs. 

  • Vitaliy Kozlovskiy sang “”I-L@VE?”
  • Vasyl Lazarovych sang “I love you”, 24 pts, 7th
  • SH and BB sang “Ne zhurys”
  • OIeksiy Matias sang “Angely ne umirayut”, 32 pts, 3rd
  • Zaklyopi sang “Anybody home?” 23 pts, 8th
  • Ivan Berezovskyi sang “No doubt”, 21 pts, 10th
  • Stereo sang “Ne shkody s uma”, 22 pts, 9th
  • Irina Rosenfeld sang “Forever”, 29 pts, 6th
  • Shanis sang “Lechu k tebe”
  • Max Barskih sang “White raven”
  • Vladyslav Levytskyi sang “Davay, davay!”
  • Miya sang “Vona”
  • DaZzle Dreams sang “Emotional lady”
  • Masha Sobko sang “Ya tebya lyublyu”, 36 pts, 2nd
  • Zlata Ochnevich sang “Tiny island”, 30 pts, 5th
  • Mira Gold sang “Crazy lady”
  • Natalia Valevska sang “Europe”, 31 pts, 4th
  • Juliya Voice sang “Zavyazhi mne glaza”
  • El Kravchuk sang “Fly to heaven”, 21 pts, 10th
  • Alyosha sang “To be free”, 36 pts, 1st

A new song

Accusations of plagiarism were made about the winning song “To be free” immediately after the contest. Also, it was said to be published already in 2008. While NTU wanted to investigate this, the final deadline of submitting a song was so close that NTU decided that Alyosha could sing another song in Eurovision: “Sweet people”.

Alyosha

Olena Oleksandrivna Kucher, known as Alyosha and later by her real name, Olena Topolia, is a celebrated Ukrainian singer, songwriter, and composer. Born on May 14, 1986, in Zaporizhzhia, Ukraine, she grew up in a hardworking family; her father was a traffic officer, and her mother worked at an aviation plant. From a young age, Olena was passionate about music, singing in school choirs and attending the “Youth” music studio. She later graduated from the Kyiv National University of Culture and Arts with a degree in Pop Vocal.

Olena’s career began to take off after she won the international competition Yalta 2006. In 2010, she gained worldwide attention when she represented Ukraine at the Eurovision Song Contest with the song “Sweet People,” . Olena quickly became a prominent figure in the Ukrainian music scene. She has written and composed many of her own songs, as well as for other artists.

Over the years, Olena has released several successful albums, such as A World Outside Your Door and Tocka na karte. In 2023, she returned to Eurovision as an interval act, performing a duet with Rebecca Ferguson. That same year, she started performing under her real name, Olena Topolia, marking a new chapter in her career.

Sweet people

The song “Sweet people” was composed by Alyosha, alongside Borys Kukoba and Vadym Lisitsa. It was written in response to environmental concerns, carrying a strong message about the negative impact of human actions on the world. The lyrics call for awareness and responsibility, warning about the destruction caused by pollution and the need to protect the planet for future generations.

At the Eurovision Song Contest, “Sweet People” represented Ukraine after the forementioned last-minute change from Alyosha’s original song, “To Be Free,” due to plagiarism accusations. In the grand final, Alyosha delivered a powerful performance of the ballad in Oslo, Norway. The song finished 10th out of 25 participants, scoring a total of 108 points. “Sweet People” stood out for its emotional message and Alyosha’s strong vocal performance, gaining widespread recognition across Europe.

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The Eurovision Song Contest is celebrating its 70th anniversary. That is a wonderful milestone. We at Eurovision Universe love diving into the history of the contest. That is why we are taking a closer look at the contests of the past 70 years. 2014 The B&W Hallerne stood on a remote industrial estate in Copenhagen. That is where the contest was held. Lise Rønne, Nikolaj Koppel, and Pilou Asbæk hosted the song contest. Poland and Portugal participated again. However, Bulgaria, Croatia, Cyprus, and Serbia dropped out. The songs Paula Seling and Ovi participated in the Eurovision Song Contest once again. For the third consecutive time, San Marino sent Valentina Monetta. And although no one believed in it anymore, Valentina surprisingly reached the final. Dressed in primary colors and with long beards, the band Pollapönk, specializing in children’s songs, represented Iceland. They were fan favorites, just like Carl Espen. 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National stars Waylon and Ilse Delange had put their heads together. They created a song in the Americana style and had a slick act. The cameras circled around the two, who stood facing each other. Conchita Wurst But the winner was, of course, Conchita Wurst. Despite a good singing voice, Thomas Neuwirth failed to build a career as himself. But as his alter ego, Conchita Wurst, with a dress and a beard, he succeeded. With class, style, and a fantastic singing voice, Conchita sang her “Rise Like a Phoenix” to first place. She called attention to the emancipation of the LGBTQ+ community. “We are the unstoppables” was what she said when she had won. 2015 Just like this year, the Wiener Stadthalle in Vienna was the venue. There were no fewer than four presenters: Mirjam Weichselbraun, Alice Tumler, Arabella Kiesbauer, and… Conchita Wurst. Conchita could also be heard on the tram. At the stop in front of the Wiener Stadthalle, one could hear her: “Conchita Time! 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The phrase “Finally I can say I am different and it’s okay” was sung along to loudly, in particular. The Norwegian Mørland and Debrah Scarlett performed “A Monster Like Me”, a song entirely in the style of “Where The Wild Roses Grow”. The Australian contestant Guy Sebastian also put on a great show. He was among the contenders. If Australia were to win, a European country would take over the organization. Sebastian finished fifth. Loïc Nottet from Belgium finished exactly one place higher. With his “Rythm Inside”, and the slick dance act that accompanied it, Nottet made a big impression. And then there was Aminata from Latvia with a style entirely her own. Polina Gagarina from Russia sang a peace song that made your teeth ache. Il Volo from Italy won the televote with a classical-style song, “Grande Amore”. Måns Zelmerlöw It was already Måns Zelmerlöw’s fifth attempt to go to the Eurovision Song Contest. In 2015, he finally succeeded with “Heroes”. Aided by virtual reality, with figurines meant to represent his heroes, Måns impressed. Because the televoters awarded him a high ranking and the jury placed him first, Måns won. After Eurovision, he remained a loyal visitor to broadcasts and Eurovision related events. In 2016, he even hosted the Eurovision Song Contest. In 2025, he narrowly missed winning Melodifestivalen.

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History
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This Norwegian singer performed a ballad, “Silent Storm,” which made a deep impression on the audience. The Polish group, Donatan and Cleo, did too, but for a completely different reason. Flanked by buxom ladies in traditional attire doing laundry by hand or churning milk, the Polish duo painted a remarkable picture of the country. Sanna Nielsen participated in Melodifestivalen for the seventh time, and with “Undo,” she finally won. The Tolmachevy Sisters, twins, once won the Junior Eurovision Song Contest for Russia. Now they were in the adult version. For the first time, booing was clearly heard as a political statement, this time against Vladimir Putin. Then there was András Kállay-Saunders. He represented Hungary with a song to raise awareness about child abuse. The accompanying act depicted how Kállay-Saunders came to the rescue. And then there were The Common Linnets. The duo from the Netherlands were among the contenders for the final victory. National stars Waylon and Ilse Delange had put their heads together. They created a song in the Americana style and had a slick act. The cameras circled around the two, who stood facing each other. Conchita Wurst But the winner was, of course, Conchita Wurst. Despite a good singing voice, Thomas Neuwirth failed to build a career as himself. But as his alter ego, Conchita Wurst, with a dress and a beard, he succeeded. With class, style, and a fantastic singing voice, Conchita sang her “Rise Like a Phoenix” to first place. She called attention to the emancipation of the LGBTQ+ community. “We are the unstoppables” was what she said when she had won. 2015 Just like this year, the Wiener Stadthalle in Vienna was the venue. There were no fewer than four presenters: Mirjam Weichselbraun, Alice Tumler, Arabella Kiesbauer, and… Conchita Wurst. Conchita could also be heard on the tram. At the stop in front of the Wiener Stadthalle, one could hear her: “Conchita Time! Here you have to go out for the Eurovision Song Contest.” Ukraine skipped a year. Cyprus, the Czech Republic, and Serbia returned. Australia made its debut. Because it was the 60th festival, the country that had been watching enthusiastically for years was now allowed to send an entry of its own. It was supposed to be a one-off, but Australia stayed. The songs Armenia sent the group Genealogy. One of the group members had also sung for Armenia in 2009. Elnur Hüseynov had already participated in 2008 for the then-debuting Azerbaijan; now he got to do it again. The group Pertti Kurikan Nimipäivät was particularly striking: a rock band consisting of members with an intellectual disability. At 1:27, their “Aina mun pitää” was the shortest Eurovision song ever. The men walked around as if they had already won. However, they finished last in their semi-final. Bojana Stamenov became one of the fan favorites with “Beauty Never Lies”. The phrase “Finally I can say I am different and it’s okay” was sung along to loudly, in particular. The Norwegian Mørland and Debrah Scarlett performed “A Monster Like Me”, a song entirely in the style of “Where The Wild Roses Grow”. The Australian contestant Guy Sebastian also put on a great show. He was among the contenders. If Australia were to win, a European country would take over the organization. Sebastian finished fifth. Loïc Nottet from Belgium finished exactly one place higher. With his “Rythm Inside”, and the slick dance act that accompanied it, Nottet made a big impression. And then there was Aminata from Latvia with a style entirely her own. Polina Gagarina from Russia sang a peace song that made your teeth ache. Il Volo from Italy won the televote with a classical-style song, “Grande Amore”. Måns Zelmerlöw It was already Måns Zelmerlöw’s fifth attempt to go to the Eurovision Song Contest. In 2015, he finally succeeded with “Heroes”. Aided by virtual reality, with figurines meant to represent his heroes, Måns impressed. Because the televoters awarded him a high ranking and the jury placed him first, Måns won. After Eurovision, he remained a loyal visitor to broadcasts and Eurovision related events. In 2016, he even hosted the Eurovision Song Contest. In 2025, he narrowly missed winning Melodifestivalen.

Read More »
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