Blast from the past: Ukraine 2010

We know a lot about Eurovision and we want to share this knowledge with you! Therefore we’d like to bring you a blast from the past. Today we look back at Alyosha‘s “Sweet people”, the Ukrainian song in 2010.

Ukraine in the Eurovision Song Contest

The first Ukrainian entry in the Eurovision Song Contest was “Hasta la vista”, sung by Olexandr Ponomariov in 2003. Already a year later, the country had it’s first victory with Ruslana and her “Wild dances”. Ukraine is the only country that always reached the final so far. Ukraine managed to win the contest even three times already: with Ruslana, in 2016 with Jamala and her “1942” and in 2022 with Kalush Orchestra’s “Stefania”.

Evrobachennya. Ukrayina-2010

Vasyl

The road that lead to “Sweet people” being the Eurovision song was quite a complicated one. In December 2009, Ukrainian Television announced that the artist representing the country was selected internally. It was the 28 years old singer and performer Vasyl Lazarovych who got the job. The national final Evrobachennya. Ukrayina was held on March 5. Vasyl sang a total of 5 songs. The winning song was “I love you”, written and composed by Brandon Stone and Olga Yarinich. However, a storm of criticism came up, especially about the idea of giving only one artist the chance to perform.

20 songs

After 10 days, Ukrainian broadcaster NTU decided to have a new national final. “I love you” was now one of 20 songs. 

  • Vitaliy Kozlovskiy sang “”I-L@VE?”
  • Vasyl Lazarovych sang “I love you”, 24 pts, 7th
  • SH and BB sang “Ne zhurys”
  • OIeksiy Matias sang “Angely ne umirayut”, 32 pts, 3rd
  • Zaklyopi sang “Anybody home?” 23 pts, 8th
  • Ivan Berezovskyi sang “No doubt”, 21 pts, 10th
  • Stereo sang “Ne shkody s uma”, 22 pts, 9th
  • Irina Rosenfeld sang “Forever”, 29 pts, 6th
  • Shanis sang “Lechu k tebe”
  • Max Barskih sang “White raven”
  • Vladyslav Levytskyi sang “Davay, davay!”
  • Miya sang “Vona”
  • DaZzle Dreams sang “Emotional lady”
  • Masha Sobko sang “Ya tebya lyublyu”, 36 pts, 2nd
  • Zlata Ochnevich sang “Tiny island”, 30 pts, 5th
  • Mira Gold sang “Crazy lady”
  • Natalia Valevska sang “Europe”, 31 pts, 4th
  • Juliya Voice sang “Zavyazhi mne glaza”
  • El Kravchuk sang “Fly to heaven”, 21 pts, 10th
  • Alyosha sang “To be free”, 36 pts, 1st

A new song

Accusations of plagiarism were made about the winning song “To be free” immediately after the contest. Also, it was said to be published already in 2008. While NTU wanted to investigate this, the final deadline of submitting a song was so close that NTU decided that Alyosha could sing another song in Eurovision: “Sweet people”.

Alyosha

Olena Oleksandrivna Kucher, known as Alyosha and later by her real name, Olena Topolia, is a celebrated Ukrainian singer, songwriter, and composer. Born on May 14, 1986, in Zaporizhzhia, Ukraine, she grew up in a hardworking family; her father was a traffic officer, and her mother worked at an aviation plant. From a young age, Olena was passionate about music, singing in school choirs and attending the “Youth” music studio. She later graduated from the Kyiv National University of Culture and Arts with a degree in Pop Vocal.

Olena’s career began to take off after she won the international competition Yalta 2006. In 2010, she gained worldwide attention when she represented Ukraine at the Eurovision Song Contest with the song “Sweet People,” . Olena quickly became a prominent figure in the Ukrainian music scene. She has written and composed many of her own songs, as well as for other artists.

Over the years, Olena has released several successful albums, such as A World Outside Your Door and Tocka na karte. In 2023, she returned to Eurovision as an interval act, performing a duet with Rebecca Ferguson. That same year, she started performing under her real name, Olena Topolia, marking a new chapter in her career.

Sweet people

The song “Sweet people” was composed by Alyosha, alongside Borys Kukoba and Vadym Lisitsa. It was written in response to environmental concerns, carrying a strong message about the negative impact of human actions on the world. The lyrics call for awareness and responsibility, warning about the destruction caused by pollution and the need to protect the planet for future generations.

At the Eurovision Song Contest, “Sweet People” represented Ukraine after the forementioned last-minute change from Alyosha’s original song, “To Be Free,” due to plagiarism accusations. In the grand final, Alyosha delivered a powerful performance of the ballad in Oslo, Norway. The song finished 10th out of 25 participants, scoring a total of 108 points. “Sweet People” stood out for its emotional message and Alyosha’s strong vocal performance, gaining widespread recognition across Europe.

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Eurovision 2026
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Albeit with additional safeguards in place. The decision ended weeks of uncertainty and affirmed that Israel is cleared to compete next year, despite the controversy. Broadcasters Approve New Contest Rules Instead of voting Israel out, the EBU put forward a package of new rules to reinforce the contest’s neutrality and fairness. Members from 37 countries voted on reforms aimed at “strengthening trust” in Eurovision. 65% of delegates backed these changes. Key measures include the return of an expanded professional jury in the semi-finals and stricter guidelines to discourage any government or third-party from excessively promoting entries to sway the vote. The number of jurors per country will expand (from 5 to 7) with younger members added, and anti-fraud systems will be enhanced to detect suspicious voting. Additionally, audience vote limits are being halved to curb mass voting campaigns. These rule changes were approved in a secret ballot. The are designed to keep Eurovision a “neutral space” for music and prevent a repeat of last year’s controversies. Martin Green Spain, Ireland and Others Withdraw in Protest Following the EBU’s announcement, four countries immediately declared a boycott of Eurovision 2026. Public broadcasters from the Netherlands, Ireland, Slovenia, and Spain all said they will not send an entry to Vienna in protest of Israel’s inclusion. The Dutch broadcaster AVROTROS stated that under the current circumstances participation “cannot be reconciled with the public values” of their organization. AVROTROS cited Israel’s “proven interference” in the 2025 contest and crackdowns on press freedom during the war. Ireland’s RTÉ deemed participation “unconscionable” given the appalling loss of civilian life in Gaza. Slovenia’s RTV SLO likewise announced a pull-out “on behalf of the 20,000 children who died in Gaza”. They say Eurovision must stand for peace. Spain’s RTVE not only withdrew its delegation but also said it will not broadcast the contest. RTVE Secretary-General Alfonso Morales cited the situation in Gaza and accused Israel of using Eurovision for political aims. This makes it “difficult to keep Eurovision a neutral cultural event”. This marks Spain’s first absence from the contest since 1961. It’s a particularly heavy blow as Spain is one of the Big Five automatic finalists whose participation underpins the event’s funding. Melody, Spain 2025, EBU Mixed Reactions from Across Europe Not all countries are on board with a boycott. Germany had warned it would pull out if Israel were excluded essentially backing Israel’s right to compete. German Culture Minister Wolfram Weimer insisted that “Israel belongs in the Eurovision Song Contest”, opposing any move to bar the country. France also confirmed it will participate regardless of Israel’s presence. French officials rejected the idea of a cultural boycott. Foreign Minister Jean-Noël Barrot praised the EBU for not giving in to pressure and said he “deeply regrets that several European TV channels made a different choice”. Austria’s ORF, the host broadcaster for 2026, welcomed the decision as well. ORF’s Director-General Roland Weißmann argued the contest “is a competition for broadcasters, not governments”. He emphasized the importance of cultural dialogue and not “burning bridges” between participants. Meanwhile, Israeli officials applauded the outcome. President Isaac Herzog said Israel “deserves to be represented on every stage around the world”. The president expressed hope that Eurovision will remain a venue for music, friendship, and cross-border understanding. Israel’s public broadcaster KAN likened calls to exclude Israel to an unjust “cultural boycott”. They are celebrating the EBU’s decision to keep the country in. Outlook: A Fractured Contest Ahead? Eurovision now faces an unprecedented crisis heading into 2026. The slogan of Eurovision 2024 was “United by Music,” but experts warn the contest could be fractured by politics next year. Dr. Paul Jordan, a noted Eurovision expert, observed that the event is becoming “disunited through politics” as the fallout grows. Several broadcasters have yet to announce their stance. For example, Iceland’s RÚV is deliberating and will decide by next week. More countries could potentially join the boycott before the EBU’s mid-December participation deadline. The loss of multiple major countries is raising concerns about television ratings and the contest’s reach. Eurovision typically draws over 150 million viewers worldwide, but with some national networks refusing to air it, viewership in those markets will vanish. If the audience drops significantly, it will “raise alarm bells” for the organizers. Additionally, many fans and commentators on social media are calling for a broader global boycott of Eurovision 2026, accusing the EBU of a double standard. They note that the EBU swiftly banned Russia after its 2022 invasion of Ukraine, so they ask “why should Israel be any different?”. The EBU maintains that Eurovision must stay non-political. That’s hard to maintain, given Israeli President Herzog’s involvement in the contest. As the 70th Eurovision Song Contest in Vienna (12–16 May 2026) approaches, the contest’s unity and spirit of inclusivity will be under intense scrutiny. Will the Eurovision community find a way to come together again, or is this rift a sign of lasting changes to come? Only time will tell.

Read More »
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