Blast from the past: Ukraine 2010

We know a lot about Eurovision and we want to share this knowledge with you! Therefore we’d like to bring you a blast from the past. Today we look back at Alyosha‘s “Sweet people”, the Ukrainian song in 2010.

Ukraine in the Eurovision Song Contest

The first Ukrainian entry in the Eurovision Song Contest was “Hasta la vista”, sung by Olexandr Ponomariov in 2003. Already a year later, the country had it’s first victory with Ruslana and her “Wild dances”. Ukraine is the only country that always reached the final so far. Ukraine managed to win the contest even three times already: with Ruslana, in 2016 with Jamala and her “1942” and in 2022 with Kalush Orchestra’s “Stefania”.

Evrobachennya. Ukrayina-2010

Vasyl

The road that lead to “Sweet people” being the Eurovision song was quite a complicated one. In December 2009, Ukrainian Television announced that the artist representing the country was selected internally. It was the 28 years old singer and performer Vasyl Lazarovych who got the job. The national final Evrobachennya. Ukrayina was held on March 5. Vasyl sang a total of 5 songs. The winning song was “I love you”, written and composed by Brandon Stone and Olga Yarinich. However, a storm of criticism came up, especially about the idea of giving only one artist the chance to perform.

20 songs

After 10 days, Ukrainian broadcaster NTU decided to have a new national final. “I love you” was now one of 20 songs. 

  • Vitaliy Kozlovskiy sang “”I-L@VE?”
  • Vasyl Lazarovych sang “I love you”, 24 pts, 7th
  • SH and BB sang “Ne zhurys”
  • OIeksiy Matias sang “Angely ne umirayut”, 32 pts, 3rd
  • Zaklyopi sang “Anybody home?” 23 pts, 8th
  • Ivan Berezovskyi sang “No doubt”, 21 pts, 10th
  • Stereo sang “Ne shkody s uma”, 22 pts, 9th
  • Irina Rosenfeld sang “Forever”, 29 pts, 6th
  • Shanis sang “Lechu k tebe”
  • Max Barskih sang “White raven”
  • Vladyslav Levytskyi sang “Davay, davay!”
  • Miya sang “Vona”
  • DaZzle Dreams sang “Emotional lady”
  • Masha Sobko sang “Ya tebya lyublyu”, 36 pts, 2nd
  • Zlata Ochnevich sang “Tiny island”, 30 pts, 5th
  • Mira Gold sang “Crazy lady”
  • Natalia Valevska sang “Europe”, 31 pts, 4th
  • Juliya Voice sang “Zavyazhi mne glaza”
  • El Kravchuk sang “Fly to heaven”, 21 pts, 10th
  • Alyosha sang “To be free”, 36 pts, 1st

A new song

Accusations of plagiarism were made about the winning song “To be free” immediately after the contest. Also, it was said to be published already in 2008. While NTU wanted to investigate this, the final deadline of submitting a song was so close that NTU decided that Alyosha could sing another song in Eurovision: “Sweet people”.

Alyosha

Olena Oleksandrivna Kucher, known as Alyosha and later by her real name, Olena Topolia, is a celebrated Ukrainian singer, songwriter, and composer. Born on May 14, 1986, in Zaporizhzhia, Ukraine, she grew up in a hardworking family; her father was a traffic officer, and her mother worked at an aviation plant. From a young age, Olena was passionate about music, singing in school choirs and attending the “Youth” music studio. She later graduated from the Kyiv National University of Culture and Arts with a degree in Pop Vocal.

Olena’s career began to take off after she won the international competition Yalta 2006. In 2010, she gained worldwide attention when she represented Ukraine at the Eurovision Song Contest with the song “Sweet People,” . Olena quickly became a prominent figure in the Ukrainian music scene. She has written and composed many of her own songs, as well as for other artists.

Over the years, Olena has released several successful albums, such as A World Outside Your Door and Tocka na karte. In 2023, she returned to Eurovision as an interval act, performing a duet with Rebecca Ferguson. That same year, she started performing under her real name, Olena Topolia, marking a new chapter in her career.

Sweet people

The song “Sweet people” was composed by Alyosha, alongside Borys Kukoba and Vadym Lisitsa. It was written in response to environmental concerns, carrying a strong message about the negative impact of human actions on the world. The lyrics call for awareness and responsibility, warning about the destruction caused by pollution and the need to protect the planet for future generations.

At the Eurovision Song Contest, “Sweet People” represented Ukraine after the forementioned last-minute change from Alyosha’s original song, “To Be Free,” due to plagiarism accusations. In the grand final, Alyosha delivered a powerful performance of the ballad in Oslo, Norway. The song finished 10th out of 25 participants, scoring a total of 108 points. “Sweet People” stood out for its emotional message and Alyosha’s strong vocal performance, gaining widespread recognition across Europe.

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In its official statement, AVROTROS said it “can no longer justify Israel’s participation in the current situation, given the ongoing and severe human suffering in Gaza.” Just as Ireland, the Dutch broadcaster also raised press freedom concerns and even alleged “proven evidence of interference by the Israeli government” in the 2025 contest. Several broadcasters had questioned Israel’s win in the 2025 audience vote, though Israel ultimately finished second. AVROTROS emphasized that Eurovision’s core values of peace and unity are at odds with the situation on the ground. Both Ireland and the Netherlands have made it clear: if Israel participates, they will withdraw. source: AVROTROS Slovenia’s Position: No Eurovision with Israel Slovenia became the first country to explicitly tie its 2026 participation to Israel’s status. 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Hafstein even suggested Israeli artists could compete under a neutral flag rather than represent the state. Later, RÚV’s Director General signaled that if the EBU doesn’t heed the growing calls (from “Spain and Slovenia and others”), it “will call for reactions from these broadcasters.” In other words, if Israel isn’t excluded, Iceland (among others) may boycott as a reaction. In summary: Iceland’s broadcaster has strongly advocated for banning Israel and indicated they might pull out if Israel stays. No final withdrawal decision has been published yet. source: RÙV Rumor vs Reality: Germany, Italy & Others Backing Israel On the other side, rumors emerged that several major countries would boycott Eurovision if Israel is banned. Notably, Germany and Italy, two of Eurovision’s biggest financial contributors, were said to have privately warned the EBU in July that if Israel’s broadcaster KAN is expelled without “clear legal grounds,” they would withdraw in protest. According to a report on Israeli Channel 12 (via former Israeli delegation member Amir Alon), Germany and Italy support Israel’s continued participation and allegedly “threatened to leave the contest as well” if KAN were kicked out. The same report suggested Switzerland and Austria also side with Israel’s inclusion. If it came to an EBU vote, Greece, Azerbaijan, and Cyprus would likely “defend Israel’s right to take part.” Fact-check: These claims have not been officially confirmed by the broadcasters in question. They originated from Israeli media and anonymous sources. Germany’s broadcaster (ARD/SWR) responded to the story by publicly affirming Israel’s rightful place in Eurovision. The broadcasters are noting KAN meets EBU’s rules and has been a member since 1957. The German statement emphasized Eurovision’s values of diversity and that it’s a contest between broadcasters, not governments.

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In response, the EBU began consulting its members on how to manage geopolitical tensions. A decision on Israel’s 2026 participation expected at its General Assembly in early December 2025 sources: aljazeera.com   jta.org. Ireland and Netherlands: Official Boycott Announcements Ireland – On September 11, 2025, Ireland’s national broadcaster RTÉ released a public statement declaring that “Ireland will not take part in the 2026 Eurovision Song Contest if the participation of Israel goes ahead.” RTÉ said it would be -“unconscionable given the ongoing and appalling loss of lives in Gaza,”. The broadcaster cites deep concern about “the targeted killing of journalists in Gaza” and denial of media access. RTÉ added that a final decision on Ireland’s participation will be made once the EBU makes its ruling on Israel. source: RTÉ The Netherlands – The next day, on September 12, Dutch broadcaster AVROTROS announced it will boycott Eurovision 2026 if Israel is included. In its official statement, AVROTROS said it “can no longer justify Israel’s participation in the current situation, given the ongoing and severe human suffering in Gaza.” Just as Ireland, the Dutch broadcaster also raised press freedom concerns and even alleged “proven evidence of interference by the Israeli government” in the 2025 contest. Several broadcasters had questioned Israel’s win in the 2025 audience vote, though Israel ultimately finished second. AVROTROS emphasized that Eurovision’s core values of peace and unity are at odds with the situation on the ground. Both Ireland and the Netherlands have made it clear: if Israel participates, they will withdraw. source: AVROTROS Slovenia’s Position: No Eurovision with Israel Slovenia became the first country to explicitly tie its 2026 participation to Israel’s status. In early July 2025, at the EBU General Assembly in London, Slovenia’s public broadcaster RTVSLO warned that if Israel was in Eurovision, “RTVSLO would not participate due to the genocide in Gaza.” This stance was officially confirmed on September 8, when RTV Slovenija announced it will boycott Eurovision 2026 if Israel participates. Slovenia’s communications department stated they are waiting to see if the EBU bars Israel or addresses other member concerns (like voting transparency) before finalizing their decision. Conclusion: Slovenia has officially declared it will not compete if Israel is allowed to participate. source: hr Spain and Iceland: Will They Withdraw? Spain – No official withdrawal confirmation has come from Spain’s broadcaster RTVE yet. However, Spain’s government has taken a firm stand. On September 8, Spanish Culture Minister Ernest Urtasun said on TVE’s La Hora de La 1 that radical steps may be necessary if Israel remains in Eurovision. He noted Spain has formally requested Israel’s exclusion. Utrasun warned that if Israel is not expelled, the government would consider “measures”. He stressed that one “cannot normalize Israel’s participation … as if nothing is happening,”. Even Spain’s Prime Minister Pedro Sánchez has publicly urged the EBU to ban Israel. He compared it to how no one objected when Russia was banned after invading Ukraine. Fact-check: It’s true Spain’s leaders are threatening a boycott, but as of now RTVE has not officially pulled out. The push is political. Any final withdrawal would likely need RTVE’s agreement. Source: El Mundo Iceland – Similarly, Iceland has signaled it “could” withdraw, but hasn’t officially done so. The president of Iceland’s broadcaster RÚV, Stefán Jón Hafstein, wrote an op-ed on July 1, 2025 calling for Israel’s expulsion from Eurovision. He argued Eurovision must apply the same moral standard to Gaza as it did to Ukraine. Hafstein even suggested Israeli artists could compete under a neutral flag rather than represent the state. Later, RÚV’s Director General signaled that if the EBU doesn’t heed the growing calls (from “Spain and Slovenia and others”), it “will call for reactions from these broadcasters.” In other words, if Israel isn’t excluded, Iceland (among others) may boycott as a reaction. In summary: Iceland’s broadcaster has strongly advocated for banning Israel and indicated they might pull out if Israel stays. No final withdrawal decision has been published yet. source: RÙV Rumor vs Reality: Germany, Italy & Others Backing Israel On the other side, rumors emerged that several major countries would boycott Eurovision if Israel is banned. Notably, Germany and Italy, two of Eurovision’s biggest financial contributors, were said to have privately warned the EBU in July that if Israel’s broadcaster KAN is expelled without “clear legal grounds,” they would withdraw in protest. According to a report on Israeli Channel 12 (via former Israeli delegation member Amir Alon), Germany and Italy support Israel’s continued participation and allegedly “threatened to leave the contest as well” if KAN were kicked out. The same report suggested Switzerland and Austria also side with Israel’s inclusion. If it came to an EBU vote, Greece, Azerbaijan, and Cyprus would likely “defend Israel’s right to take part.” Fact-check: These claims have not been officially confirmed by the broadcasters in question. They originated from Israeli media and anonymous sources. Germany’s broadcaster (ARD/SWR) responded to the story by publicly affirming Israel’s rightful place in Eurovision. The broadcasters are noting KAN meets EBU’s rules and has been a member since 1957. The German statement emphasized Eurovision’s values of diversity and that it’s a contest between broadcasters, not governments.

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