Blast from the past: Ukraine 2010

We know a lot about Eurovision and we want to share this knowledge with you! Therefore we’d like to bring you a blast from the past. Today we look back at Alyosha‘s “Sweet people”, the Ukrainian song in 2010.

Ukraine in the Eurovision Song Contest

The first Ukrainian entry in the Eurovision Song Contest was “Hasta la vista”, sung by Olexandr Ponomariov in 2003. Already a year later, the country had it’s first victory with Ruslana and her “Wild dances”. Ukraine is the only country that always reached the final so far. Ukraine managed to win the contest even three times already: with Ruslana, in 2016 with Jamala and her “1942” and in 2022 with Kalush Orchestra’s “Stefania”.

Evrobachennya. Ukrayina-2010

Vasyl

The road that lead to “Sweet people” being the Eurovision song was quite a complicated one. In December 2009, Ukrainian Television announced that the artist representing the country was selected internally. It was the 28 years old singer and performer Vasyl Lazarovych who got the job. The national final Evrobachennya. Ukrayina was held on March 5. Vasyl sang a total of 5 songs. The winning song was “I love you”, written and composed by Brandon Stone and Olga Yarinich. However, a storm of criticism came up, especially about the idea of giving only one artist the chance to perform.

20 songs

After 10 days, Ukrainian broadcaster NTU decided to have a new national final. “I love you” was now one of 20 songs. 

  • Vitaliy Kozlovskiy sang “”I-L@VE?”
  • Vasyl Lazarovych sang “I love you”, 24 pts, 7th
  • SH and BB sang “Ne zhurys”
  • OIeksiy Matias sang “Angely ne umirayut”, 32 pts, 3rd
  • Zaklyopi sang “Anybody home?” 23 pts, 8th
  • Ivan Berezovskyi sang “No doubt”, 21 pts, 10th
  • Stereo sang “Ne shkody s uma”, 22 pts, 9th
  • Irina Rosenfeld sang “Forever”, 29 pts, 6th
  • Shanis sang “Lechu k tebe”
  • Max Barskih sang “White raven”
  • Vladyslav Levytskyi sang “Davay, davay!”
  • Miya sang “Vona”
  • DaZzle Dreams sang “Emotional lady”
  • Masha Sobko sang “Ya tebya lyublyu”, 36 pts, 2nd
  • Zlata Ochnevich sang “Tiny island”, 30 pts, 5th
  • Mira Gold sang “Crazy lady”
  • Natalia Valevska sang “Europe”, 31 pts, 4th
  • Juliya Voice sang “Zavyazhi mne glaza”
  • El Kravchuk sang “Fly to heaven”, 21 pts, 10th
  • Alyosha sang “To be free”, 36 pts, 1st

A new song

Accusations of plagiarism were made about the winning song “To be free” immediately after the contest. Also, it was said to be published already in 2008. While NTU wanted to investigate this, the final deadline of submitting a song was so close that NTU decided that Alyosha could sing another song in Eurovision: “Sweet people”.

Alyosha

Olena Oleksandrivna Kucher, known as Alyosha and later by her real name, Olena Topolia, is a celebrated Ukrainian singer, songwriter, and composer. Born on May 14, 1986, in Zaporizhzhia, Ukraine, she grew up in a hardworking family; her father was a traffic officer, and her mother worked at an aviation plant. From a young age, Olena was passionate about music, singing in school choirs and attending the “Youth” music studio. She later graduated from the Kyiv National University of Culture and Arts with a degree in Pop Vocal.

Olena’s career began to take off after she won the international competition Yalta 2006. In 2010, she gained worldwide attention when she represented Ukraine at the Eurovision Song Contest with the song “Sweet People,” . Olena quickly became a prominent figure in the Ukrainian music scene. She has written and composed many of her own songs, as well as for other artists.

Over the years, Olena has released several successful albums, such as A World Outside Your Door and Tocka na karte. In 2023, she returned to Eurovision as an interval act, performing a duet with Rebecca Ferguson. That same year, she started performing under her real name, Olena Topolia, marking a new chapter in her career.

Sweet people

The song “Sweet people” was composed by Alyosha, alongside Borys Kukoba and Vadym Lisitsa. It was written in response to environmental concerns, carrying a strong message about the negative impact of human actions on the world. The lyrics call for awareness and responsibility, warning about the destruction caused by pollution and the need to protect the planet for future generations.

At the Eurovision Song Contest, “Sweet People” represented Ukraine after the forementioned last-minute change from Alyosha’s original song, “To Be Free,” due to plagiarism accusations. In the grand final, Alyosha delivered a powerful performance of the ballad in Oslo, Norway. The song finished 10th out of 25 participants, scoring a total of 108 points. “Sweet People” stood out for its emotional message and Alyosha’s strong vocal performance, gaining widespread recognition across Europe.

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Vienna 12 points: saturday’s rehearsals

The 70th Eurovision Song Contest officially kicked off today in Vienna. First rehearsals remain closed to press — only three approved images per country will be released. Meanwhile, the official Eurovision subreddit is providing live descriptions of each performance. Eurovision Universe tried to find more information than the Eurovision blog provides us. We hope we succeeded in that. All countries below compete in Semi-Final 1 on Tuesday, 12 May. 🇲🇩 Moldova – Satoshi, “Viva Moldova!” Running order: 1 | Rehearsal: 10:30–11:00 CEST Moldova opened the entire contest on Saturday morning, and Satoshi hit the Wiener Stadthalle stage first among all 35 competing nations. In the lead-up to today’s rehearsal, he spoke openly to Moldovan state broadcaster Moldova 1 about his methodical preparation. “We record every rehearsal and analyse our performance, repeating exactly the movements we will make. We don’t have a rigid choreography, but we do have set positions. I feel quite confident. Things are happening as we planned.” Moreover, producer Roman Burlaca confirmed sweeping changes to the staging. Costumes are completely new, LED visuals have been upgraded, special effects added. A surprise “repeatable element” will be built in, though Burlaca stayed tight-lipped: “You will see it soon and understand.” Additionally, Satoshi announced on his Facebook page that the official music video was directed by Roman Burlaca, recorded by Nicu Lungu, and features the JOC National Ballet. Moldova performs 1st in Semi-Final 1 on 12 May. Moldova1 + 2 🇸🇪 Sweden – FELICIA, “My System” Running order: 2 | Rehearsal: 11:10–11:40 CEST According to the official Eurovision Reddit live blog, the performance opens with a smoke machine parting to reveal FELICIA, mask firmly on, before lasers engulf the entire stage. Crucially, Vienna brings something entirely new: in the second verse, FELICIA physically battles the lasers with her bare hands before taming them to frame her poses. Furthermore, the synths near the song’s climax make the arena floor physically vibrate. As a finale, a giant projection of FELICIA climbs out of the screens and into the audience. Swedish press were enthusiastic ahead of Vienna. Matilda Källén of Dagens Nyheter called the staging “maxed out, well-choreographed, and ready for Eurovision,” while Johan Hammerby of Hallandsposten dubbed it “world-class.” 🇭🇷 Croatia – LELEK, “Andromeda” Running order: 3 | Rehearsal: 11:50–12:20 CEST According to the Eurovision Reddit live blog, the performance opens with a walk down the full catwalk from the Green Room to the main stage. The five members then perform in deep blood-red robes, a visual step up from their Dora-winning look. LED screens carry the audience from a cave through a forest before closing with a wormhole sequence. Croatia Week described “Andromeda” as an atmospheric, cinematic ethno-pop track with powerful vocals, dramatic builds, and elements drawing from Croatian and Bosnian historical and cultural themes. This addresses generational trauma, resistance, and the strength of women across generations. At the heart of the song lies the tradition of sicanje. As Croatia Week explains, sicanje is a practice in which Croatian Catholics in parts of Bosnia, Herzegovina and Dalmatia tattooed crosses on their skin as a mark of identity and protection, particularly during times of oppression or the threat of forced conversion. Ahead of Vienna, HRT Magazine reported that LELEK themselves described the pressure of being favourites as “wind in our backs rather than a burden,” adding: “We don’t even want to imagine how it will be. We want to absorb the first emotion when we go on stage.” Furthermore, Telegrafi noted that the song’s lyrics, written by Tomislav Roso, with music by Filip Lacković, Lazar Pajić and Zorja Pajić, sparked international attention even before the Vienna rehearsals began, including a debate in Turkey over the song’s historical references.  Croatia Week + 3 🇬🇷 Greece – Akylas, “Ferto” Running order: 4 | Rehearsal: 12:45–13:15 CEST Greece enters Vienna as one of the strongest favourites, yet the delegation is actively keeping the full staging under wraps, a strategy that immediately recalls Joost Klein (Netherlands, 2024), who famously refused to reveal his “Europapa” staging until the live show in Malmö. Today’s Reddit live blog confirmed that Akylas performs in an orange and black outfit with furry boots and a distinctive hat, building a video game-like world on stage. Then he stops, removes his shades, and addresses his mother directly. However, key elements of the staging deliberately remain hidden. Speaking to ERT before flying to Vienna, Akylas said: “I don’t feel stressed, mainly excitement. We have studied everything and I believe that we will perform very well.” Creative director Fokas Evangelinos added: “It is a three-minute story with a beginning, middle and end, full of humour and emotion.” True to that approach, when a fan asked on Instagram after the stand-in rehearsal how it went, Akylas replied with just three words: “We’re doing very well.” No spoilers. No details. Exactly as planned.  🇵🇹 Portugal – Bandidos do Cante, “Rosa” Running order: 5 | Rehearsal: 13:25–13:55 CEST Portugal closed the opening rehearsal block. The group departed Lisbon Airport at 08:00 on 1 May, arriving in Vienna with their first Wiener Stadthalle rehearsal scheduled for the very next morning. In the days before arriving, broadcaster RTP actively posted on social media that the staging of “Rosa” has been reworked for Vienna, though the group deliberately kept the exact changes under wraps. The Portugal Post described “Rosa” as a performance that translates Alentejo heritage into something resonant across language barriers. That heritage is Cante Alentejano. This is a traditional vocal style the Alentejo region carries proudly.It even is UNESCO-recognised Intangible Cultural Heritage of Humanity. Bandidos do Cante offer something genuinely different: five voices, one tradition, and a song that quietly demands your full attention.  Lidador Noticias + 3 🇬🇪 Georgia – Bzikebi, “On Replay” Running order: 6 | Rehearsal: 15:00–15:30 CEST Georgia’s Eurovision 2026 rehearsal brought Bzikebi back to the big stage with a clear nod to their Junior Eurovision past. The trio wore black and yellow, but in a much more futuristic version than in 2008: yellow catsuits

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Vienna 12 points: saturday’s rehearsals

The 70th Eurovision Song Contest officially kicked off today in Vienna. First rehearsals remain closed to press — only three approved images per country will be released. Meanwhile, the official Eurovision subreddit is providing live descriptions of each performance. Eurovision Universe tried to find more information than the Eurovision blog provides us. We hope we succeeded in that. All countries below compete in Semi-Final 1 on Tuesday, 12 May. 🇲🇩 Moldova – Satoshi, “Viva Moldova!” Running order: 1 | Rehearsal: 10:30–11:00 CEST Moldova opened the entire contest on Saturday morning, and Satoshi hit the Wiener Stadthalle stage first among all 35 competing nations. In the lead-up to today’s rehearsal, he spoke openly to Moldovan state broadcaster Moldova 1 about his methodical preparation. “We record every rehearsal and analyse our performance, repeating exactly the movements we will make. We don’t have a rigid choreography, but we do have set positions. I feel quite confident. Things are happening as we planned.” Moreover, producer Roman Burlaca confirmed sweeping changes to the staging. Costumes are completely new, LED visuals have been upgraded, special effects added. A surprise “repeatable element” will be built in, though Burlaca stayed tight-lipped: “You will see it soon and understand.” Additionally, Satoshi announced on his Facebook page that the official music video was directed by Roman Burlaca, recorded by Nicu Lungu, and features the JOC National Ballet. Moldova performs 1st in Semi-Final 1 on 12 May. Moldova1 + 2 🇸🇪 Sweden – FELICIA, “My System” Running order: 2 | Rehearsal: 11:10–11:40 CEST According to the official Eurovision Reddit live blog, the performance opens with a smoke machine parting to reveal FELICIA, mask firmly on, before lasers engulf the entire stage. Crucially, Vienna brings something entirely new: in the second verse, FELICIA physically battles the lasers with her bare hands before taming them to frame her poses. Furthermore, the synths near the song’s climax make the arena floor physically vibrate. As a finale, a giant projection of FELICIA climbs out of the screens and into the audience. Swedish press were enthusiastic ahead of Vienna. Matilda Källén of Dagens Nyheter called the staging “maxed out, well-choreographed, and ready for Eurovision,” while Johan Hammerby of Hallandsposten dubbed it “world-class.” 🇭🇷 Croatia – LELEK, “Andromeda” Running order: 3 | Rehearsal: 11:50–12:20 CEST According to the Eurovision Reddit live blog, the performance opens with a walk down the full catwalk from the Green Room to the main stage. The five members then perform in deep blood-red robes, a visual step up from their Dora-winning look. LED screens carry the audience from a cave through a forest before closing with a wormhole sequence. Croatia Week described “Andromeda” as an atmospheric, cinematic ethno-pop track with powerful vocals, dramatic builds, and elements drawing from Croatian and Bosnian historical and cultural themes. This addresses generational trauma, resistance, and the strength of women across generations. At the heart of the song lies the tradition of sicanje. As Croatia Week explains, sicanje is a practice in which Croatian Catholics in parts of Bosnia, Herzegovina and Dalmatia tattooed crosses on their skin as a mark of identity and protection, particularly during times of oppression or the threat of forced conversion. Ahead of Vienna, HRT Magazine reported that LELEK themselves described the pressure of being favourites as “wind in our backs rather than a burden,” adding: “We don’t even want to imagine how it will be. We want to absorb the first emotion when we go on stage.” Furthermore, Telegrafi noted that the song’s lyrics, written by Tomislav Roso, with music by Filip Lacković, Lazar Pajić and Zorja Pajić, sparked international attention even before the Vienna rehearsals began, including a debate in Turkey over the song’s historical references.  Croatia Week + 3 🇬🇷 Greece – Akylas, “Ferto” Running order: 4 | Rehearsal: 12:45–13:15 CEST Greece enters Vienna as one of the strongest favourites, yet the delegation is actively keeping the full staging under wraps, a strategy that immediately recalls Joost Klein (Netherlands, 2024), who famously refused to reveal his “Europapa” staging until the live show in Malmö. Today’s Reddit live blog confirmed that Akylas performs in an orange and black outfit with furry boots and a distinctive hat, building a video game-like world on stage. Then he stops, removes his shades, and addresses his mother directly. However, key elements of the staging deliberately remain hidden. Speaking to ERT before flying to Vienna, Akylas said: “I don’t feel stressed, mainly excitement. We have studied everything and I believe that we will perform very well.” Creative director Fokas Evangelinos added: “It is a three-minute story with a beginning, middle and end, full of humour and emotion.” True to that approach, when a fan asked on Instagram after the stand-in rehearsal how it went, Akylas replied with just three words: “We’re doing very well.” No spoilers. No details. Exactly as planned.  🇵🇹 Portugal – Bandidos do Cante, “Rosa” Running order: 5 | Rehearsal: 13:25–13:55 CEST Portugal closed the opening rehearsal block. The group departed Lisbon Airport at 08:00 on 1 May, arriving in Vienna with their first Wiener Stadthalle rehearsal scheduled for the very next morning. In the days before arriving, broadcaster RTP actively posted on social media that the staging of “Rosa” has been reworked for Vienna, though the group deliberately kept the exact changes under wraps. The Portugal Post described “Rosa” as a performance that translates Alentejo heritage into something resonant across language barriers. That heritage is Cante Alentejano. This is a traditional vocal style the Alentejo region carries proudly.It even is UNESCO-recognised Intangible Cultural Heritage of Humanity. Bandidos do Cante offer something genuinely different: five voices, one tradition, and a song that quietly demands your full attention.  Lidador Noticias + 3 🇬🇪 Georgia – Bzikebi, “On Replay” Running order: 6 | Rehearsal: 15:00–15:30 CEST Georgia’s Eurovision 2026 rehearsal brought Bzikebi back to the big stage with a clear nod to their Junior Eurovision past. The trio wore black and yellow, but in a much more futuristic version than in 2008: yellow catsuits

Read More »
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