Blast from the past: Ukraine 2010

We know a lot about Eurovision and we want to share this knowledge with you! Therefore we’d like to bring you a blast from the past. Today we look back at Alyosha‘s “Sweet people”, the Ukrainian song in 2010.

Ukraine in the Eurovision Song Contest

The first Ukrainian entry in the Eurovision Song Contest was “Hasta la vista”, sung by Olexandr Ponomariov in 2003. Already a year later, the country had it’s first victory with Ruslana and her “Wild dances”. Ukraine is the only country that always reached the final so far. Ukraine managed to win the contest even three times already: with Ruslana, in 2016 with Jamala and her “1942” and in 2022 with Kalush Orchestra’s “Stefania”.

Evrobachennya. Ukrayina-2010

Vasyl

The road that lead to “Sweet people” being the Eurovision song was quite a complicated one. In December 2009, Ukrainian Television announced that the artist representing the country was selected internally. It was the 28 years old singer and performer Vasyl Lazarovych who got the job. The national final Evrobachennya. Ukrayina was held on March 5. Vasyl sang a total of 5 songs. The winning song was “I love you”, written and composed by Brandon Stone and Olga Yarinich. However, a storm of criticism came up, especially about the idea of giving only one artist the chance to perform.

20 songs

After 10 days, Ukrainian broadcaster NTU decided to have a new national final. “I love you” was now one of 20 songs. 

  • Vitaliy Kozlovskiy sang “”I-L@VE?”
  • Vasyl Lazarovych sang “I love you”, 24 pts, 7th
  • SH and BB sang “Ne zhurys”
  • OIeksiy Matias sang “Angely ne umirayut”, 32 pts, 3rd
  • Zaklyopi sang “Anybody home?” 23 pts, 8th
  • Ivan Berezovskyi sang “No doubt”, 21 pts, 10th
  • Stereo sang “Ne shkody s uma”, 22 pts, 9th
  • Irina Rosenfeld sang “Forever”, 29 pts, 6th
  • Shanis sang “Lechu k tebe”
  • Max Barskih sang “White raven”
  • Vladyslav Levytskyi sang “Davay, davay!”
  • Miya sang “Vona”
  • DaZzle Dreams sang “Emotional lady”
  • Masha Sobko sang “Ya tebya lyublyu”, 36 pts, 2nd
  • Zlata Ochnevich sang “Tiny island”, 30 pts, 5th
  • Mira Gold sang “Crazy lady”
  • Natalia Valevska sang “Europe”, 31 pts, 4th
  • Juliya Voice sang “Zavyazhi mne glaza”
  • El Kravchuk sang “Fly to heaven”, 21 pts, 10th
  • Alyosha sang “To be free”, 36 pts, 1st

A new song

Accusations of plagiarism were made about the winning song “To be free” immediately after the contest. Also, it was said to be published already in 2008. While NTU wanted to investigate this, the final deadline of submitting a song was so close that NTU decided that Alyosha could sing another song in Eurovision: “Sweet people”.

Alyosha

Olena Oleksandrivna Kucher, known as Alyosha and later by her real name, Olena Topolia, is a celebrated Ukrainian singer, songwriter, and composer. Born on May 14, 1986, in Zaporizhzhia, Ukraine, she grew up in a hardworking family; her father was a traffic officer, and her mother worked at an aviation plant. From a young age, Olena was passionate about music, singing in school choirs and attending the “Youth” music studio. She later graduated from the Kyiv National University of Culture and Arts with a degree in Pop Vocal.

Olena’s career began to take off after she won the international competition Yalta 2006. In 2010, she gained worldwide attention when she represented Ukraine at the Eurovision Song Contest with the song “Sweet People,” . Olena quickly became a prominent figure in the Ukrainian music scene. She has written and composed many of her own songs, as well as for other artists.

Over the years, Olena has released several successful albums, such as A World Outside Your Door and Tocka na karte. In 2023, she returned to Eurovision as an interval act, performing a duet with Rebecca Ferguson. That same year, she started performing under her real name, Olena Topolia, marking a new chapter in her career.

Sweet people

The song “Sweet people” was composed by Alyosha, alongside Borys Kukoba and Vadym Lisitsa. It was written in response to environmental concerns, carrying a strong message about the negative impact of human actions on the world. The lyrics call for awareness and responsibility, warning about the destruction caused by pollution and the need to protect the planet for future generations.

At the Eurovision Song Contest, “Sweet People” represented Ukraine after the forementioned last-minute change from Alyosha’s original song, “To Be Free,” due to plagiarism accusations. In the grand final, Alyosha delivered a powerful performance of the ballad in Oslo, Norway. The song finished 10th out of 25 participants, scoring a total of 108 points. “Sweet People” stood out for its emotional message and Alyosha’s strong vocal performance, gaining widespread recognition across Europe.

Related news

Eurovision 2026

Road to Vienna: Azerbaijan

Road to Vienna: Azerbaijan We cannot wait for the Eurovision Song Contest in Vienna. Therefore, we take a closer look at one of the contestants each day. Today, we highlight Azerbaijan. JIVA: Azerbaijani versatility Pop Star JIVA, born Jamila Hashimova on 9 September 1982 in Moscow, is an Azerbaijani singer and songwriter. Known for her versatility, she performs in Azerbaijani, Russian, and English, blending pop, dance, and R&B into her sound. Early Career and Breakthrough JIVA began her musical journey in the early 2000s. Her first major recognition came in 2003 when she finished second at the Baku Autumn song contest. In 2007, she expanded her audience by competing in the TV music show Show Time, establishing herself in Azerbaijan’s music scene. Musical Growth and Collaborations Over the years, JIVA refined her artistry through collaborations and live performances. She worked with the RAST ensemble and performed at the Montreux Jazz Festival, gaining international exposure. As the lead singer of the Hazz Band, she combined jazz influences with modern pop. She also appeared at major events like the Zhara Festival in 2018 and collaborated with artists such as Emin, Zülfiyyə Xanbabayeva, and Manana Japaridze. Solo Career Success In 2017, JIVA focused on her solo career, releasing multilingual tracks across pop, dance, and R&B genres. Her big breakthrough came in 2025 when she won Səs Azərbaycan (The Voice of Azerbaijan), significantly boosting her popularity and opening new doors. Eurovision 2026 Journey After an earlier attempt in 2011, JIVA was selected to represent Azerbaijan at the Eurovision Song Contest 2026 in Vienna. Chosen through a competitive internal process, she is set to bring her dynamic style to an international audience. Just Go: Emotional Storytelling That Connects The latest single delivers a powerful story of lost love, betrayal, and personal growth. It captures the journey from deep devotion to the painful realization of deception, ultimately highlighting the strength it takes to move on. Themes of Betrayal and Self-Discovery At its core, the song explores universal themes like heartbreak, self-discovery, and emotional healing. Its relatable lyrics reflect the process of facing the truth, letting go, and reclaiming personal power—making it a standout breakup anthem. Bilingual Twist with Azerbaijani Lyrics A unique feature of the track is its bilingual element, including a segment in Azerbaijani. This adds cultural depth and enhances the emotional impact, while broadening its appeal to a global audience. Dynamic Sound and Powerful Composition Musically, the song blends emotional melodies with dynamic production. The contrast between intimate verses and powerful choruses mirrors the highs and lows of a failing relationship, reinforcing its message of resilience and empowerment. Azerbaijan in the Eurovision Song Contest Since debuting in 2008, Azerbaijan has been a strong contender in the Eurovision Song Contest. Azerbaijan ended up in the top5 on many occasions. The country secured its first victory in 2011 with Ell and Nikki‘s “Running Scared.” Over the years, Azerbaijan has achieved several top-ten finishes, reflecting its commitment to the competition and its emphasis on high-quality performances and productions. The last few years, however, Azerbaijan didn’t manage to reach the final. The Bookmakers Once again, a spot in the final seems far out of reach—sitting at 35th with the bookmakers, turning things around now feels almost impossible.  

Read More »
Eurovision 2026
Anja Kroeze

Road to Vienna: Azerbaijan

Road to Vienna: Azerbaijan We cannot wait for the Eurovision Song Contest in Vienna. Therefore, we take a closer look at one of the contestants each day. Today, we highlight Azerbaijan. JIVA: Azerbaijani versatility Pop Star JIVA, born Jamila Hashimova on 9 September 1982 in Moscow, is an Azerbaijani singer and songwriter. Known for her versatility, she performs in Azerbaijani, Russian, and English, blending pop, dance, and R&B into her sound. Early Career and Breakthrough JIVA began her musical journey in the early 2000s. Her first major recognition came in 2003 when she finished second at the Baku Autumn song contest. In 2007, she expanded her audience by competing in the TV music show Show Time, establishing herself in Azerbaijan’s music scene. Musical Growth and Collaborations Over the years, JIVA refined her artistry through collaborations and live performances. She worked with the RAST ensemble and performed at the Montreux Jazz Festival, gaining international exposure. As the lead singer of the Hazz Band, she combined jazz influences with modern pop. She also appeared at major events like the Zhara Festival in 2018 and collaborated with artists such as Emin, Zülfiyyə Xanbabayeva, and Manana Japaridze. Solo Career Success In 2017, JIVA focused on her solo career, releasing multilingual tracks across pop, dance, and R&B genres. Her big breakthrough came in 2025 when she won Səs Azərbaycan (The Voice of Azerbaijan), significantly boosting her popularity and opening new doors. Eurovision 2026 Journey After an earlier attempt in 2011, JIVA was selected to represent Azerbaijan at the Eurovision Song Contest 2026 in Vienna. Chosen through a competitive internal process, she is set to bring her dynamic style to an international audience. Just Go: Emotional Storytelling That Connects The latest single delivers a powerful story of lost love, betrayal, and personal growth. It captures the journey from deep devotion to the painful realization of deception, ultimately highlighting the strength it takes to move on. Themes of Betrayal and Self-Discovery At its core, the song explores universal themes like heartbreak, self-discovery, and emotional healing. Its relatable lyrics reflect the process of facing the truth, letting go, and reclaiming personal power—making it a standout breakup anthem. Bilingual Twist with Azerbaijani Lyrics A unique feature of the track is its bilingual element, including a segment in Azerbaijani. This adds cultural depth and enhances the emotional impact, while broadening its appeal to a global audience. Dynamic Sound and Powerful Composition Musically, the song blends emotional melodies with dynamic production. The contrast between intimate verses and powerful choruses mirrors the highs and lows of a failing relationship, reinforcing its message of resilience and empowerment. Azerbaijan in the Eurovision Song Contest Since debuting in 2008, Azerbaijan has been a strong contender in the Eurovision Song Contest. Azerbaijan ended up in the top5 on many occasions. The country secured its first victory in 2011 with Ell and Nikki‘s “Running Scared.” Over the years, Azerbaijan has achieved several top-ten finishes, reflecting its commitment to the competition and its emphasis on high-quality performances and productions. The last few years, however, Azerbaijan didn’t manage to reach the final. The Bookmakers Once again, a spot in the final seems far out of reach—sitting at 35th with the bookmakers, turning things around now feels almost impossible.  

Read More »
Follow Us: