Blast from the past: Ukraine 2010

We know a lot about Eurovision and we want to share this knowledge with you! Therefore we’d like to bring you a blast from the past. Today we look back at Alyosha‘s “Sweet people”, the Ukrainian song in 2010.

Ukraine in the Eurovision Song Contest

The first Ukrainian entry in the Eurovision Song Contest was “Hasta la vista”, sung by Olexandr Ponomariov in 2003. Already a year later, the country had it’s first victory with Ruslana and her “Wild dances”. Ukraine is the only country that always reached the final so far. Ukraine managed to win the contest even three times already: with Ruslana, in 2016 with Jamala and her “1942” and in 2022 with Kalush Orchestra’s “Stefania”.

Evrobachennya. Ukrayina-2010

Vasyl

The road that lead to “Sweet people” being the Eurovision song was quite a complicated one. In December 2009, Ukrainian Television announced that the artist representing the country was selected internally. It was the 28 years old singer and performer Vasyl Lazarovych who got the job. The national final Evrobachennya. Ukrayina was held on March 5. Vasyl sang a total of 5 songs. The winning song was “I love you”, written and composed by Brandon Stone and Olga Yarinich. However, a storm of criticism came up, especially about the idea of giving only one artist the chance to perform.

20 songs

After 10 days, Ukrainian broadcaster NTU decided to have a new national final. “I love you” was now one of 20 songs. 

  • Vitaliy Kozlovskiy sang “”I-L@VE?”
  • Vasyl Lazarovych sang “I love you”, 24 pts, 7th
  • SH and BB sang “Ne zhurys”
  • OIeksiy Matias sang “Angely ne umirayut”, 32 pts, 3rd
  • Zaklyopi sang “Anybody home?” 23 pts, 8th
  • Ivan Berezovskyi sang “No doubt”, 21 pts, 10th
  • Stereo sang “Ne shkody s uma”, 22 pts, 9th
  • Irina Rosenfeld sang “Forever”, 29 pts, 6th
  • Shanis sang “Lechu k tebe”
  • Max Barskih sang “White raven”
  • Vladyslav Levytskyi sang “Davay, davay!”
  • Miya sang “Vona”
  • DaZzle Dreams sang “Emotional lady”
  • Masha Sobko sang “Ya tebya lyublyu”, 36 pts, 2nd
  • Zlata Ochnevich sang “Tiny island”, 30 pts, 5th
  • Mira Gold sang “Crazy lady”
  • Natalia Valevska sang “Europe”, 31 pts, 4th
  • Juliya Voice sang “Zavyazhi mne glaza”
  • El Kravchuk sang “Fly to heaven”, 21 pts, 10th
  • Alyosha sang “To be free”, 36 pts, 1st

A new song

Accusations of plagiarism were made about the winning song “To be free” immediately after the contest. Also, it was said to be published already in 2008. While NTU wanted to investigate this, the final deadline of submitting a song was so close that NTU decided that Alyosha could sing another song in Eurovision: “Sweet people”.

Alyosha

Olena Oleksandrivna Kucher, known as Alyosha and later by her real name, Olena Topolia, is a celebrated Ukrainian singer, songwriter, and composer. Born on May 14, 1986, in Zaporizhzhia, Ukraine, she grew up in a hardworking family; her father was a traffic officer, and her mother worked at an aviation plant. From a young age, Olena was passionate about music, singing in school choirs and attending the “Youth” music studio. She later graduated from the Kyiv National University of Culture and Arts with a degree in Pop Vocal.

Olena’s career began to take off after she won the international competition Yalta 2006. In 2010, she gained worldwide attention when she represented Ukraine at the Eurovision Song Contest with the song “Sweet People,” . Olena quickly became a prominent figure in the Ukrainian music scene. She has written and composed many of her own songs, as well as for other artists.

Over the years, Olena has released several successful albums, such as A World Outside Your Door and Tocka na karte. In 2023, she returned to Eurovision as an interval act, performing a duet with Rebecca Ferguson. That same year, she started performing under her real name, Olena Topolia, marking a new chapter in her career.

Sweet people

The song “Sweet people” was composed by Alyosha, alongside Borys Kukoba and Vadym Lisitsa. It was written in response to environmental concerns, carrying a strong message about the negative impact of human actions on the world. The lyrics call for awareness and responsibility, warning about the destruction caused by pollution and the need to protect the planet for future generations.

At the Eurovision Song Contest, “Sweet People” represented Ukraine after the forementioned last-minute change from Alyosha’s original song, “To Be Free,” due to plagiarism accusations. In the grand final, Alyosha delivered a powerful performance of the ballad in Oslo, Norway. The song finished 10th out of 25 participants, scoring a total of 108 points. “Sweet People” stood out for its emotional message and Alyosha’s strong vocal performance, gaining widespread recognition across Europe.

Related news

Eurovision 2026

Weekly Update 1

🇧🇬 DARA returns home to a hero’s welcome in Bulgaria Bulgaria celebrated its first ever Eurovision victory in style this week. On Sunday, a red carpet, a “Bangaranga” flash mob at Sofia’s Vasil Levski Airport, and hundreds of fans waving posters and Bulgarian flags, some dressed in traditional kukeri costumes, greeted DARA upon her arrival from Vienna.  Culture Minister Evtim Miloshev and Sofia Mayor Vasil Terziev were among the officials who welcomed her. That was before she disappeared into the sea of supporters gathered at the terminal. DARA addressed the crowd with an emotional speech. She thanked her fans and called on Bulgaria to support its many talented artists. Her music producer Sania Armutlieva told BNT: “There’s no slowing down now. This is her moment.”  DARA secured victory in Vienna on May 16 with the largest winning margin in Eurovision’s 70-year history, receiving 516 points in total, including 312 from viewers. source: brnnews 🇧🇬 Kirkorov claims involvement in “Bangaranga” — co-writer and team deny it The post-contest buzz has not been without controversy. Videos circulated online after the final showing Russian singer Philipp Kirkorov discussing Bulgaria’s Eurovision performance and claiming that his team had participated in preparing DARA’s stage production. Kirkorov is a long-standing public supporter of Russian President Vladimir Putin. According to Eurovision’s official credits, Greek composer Dimitris Kontopoulos was among the writers of “Bangaranga.” Kontopoulos has an established history of collaboration with Kirkorov, having worked together on several Russian Eurovision entries in the 2010s. source:  united24media Philipp Kirkorov However, both denied Kirkorov’s involvement in this specific project. Kontopoulos told RFI on May 18 that while Kirkorov has supported him over the years, he was not involved in this particular project. Co-producer Kristian Tarcea also denied any Kirkorov involvement, stating the track was created by four contributors: himself, DARA, Kontopoulos, and a composer named Anna.  Ukrainian stage designer Nicholas Chobb, who worked on the performance, said he first learned of Kirkorov’s claims on social media and could not confirm his participation at any stage of the production process. Neither DARA nor Bulgaria’s public broadcaster BNT publicly commented on Kirkorov’s statements. source: united24media 🇧🇬 Four Bulgarian cities want to host Eurovision 2027 The race for the Eurovision 2027 host city has already begun. Bulgarian Culture Minister Evtim Miloshev confirmed that the Council of Ministers will create an organisational structure for the country’s hosting of the Eurovision Song Contest.  Sofia, Bulgaria Sofia, Plovdiv, Varna and Burgas have all expressed interest in staging the event. The minister indicated that Sofia’s infrastructure gives it an advantage, but called the interest shown by three other major cities a positive sign. He said the most reasonable approach is to consider all options before making a final decision. No timeline for that decision has been announced yet. source: bnrnews 🇱🇺 🇲🇨 In memoriam: Romuald (1938–2026) The Eurovision community lost a unique figure this week. Romuald Figuier, known simply as Romuald, passed away on 14 May 2026. He was 87 years old. Born on 9 May 1938 in Saint-Pol-de-Léon, Finistère, Romuald was a French singer and composer who represented three different countries at Eurovision. He remains the only French-speaking artist to have achieved that distinction. Romuald represented Monaco in 1964 with “Où sont-elles passées?”, finishing third, then Luxembourg in 1969 with “Catherine”, and Monaco again in 1974 with “Celui qui reste et celui qui s’en va”, finishing fourth.  He began his career at the Théâtre des Variétés and later provided the French voice of George Chakiris in “Les Demoiselles de Rochefort” in 1967. Throughout his career he composed numerous songs, many in collaboration with lyricist Magali Fallourd. You can read his full biography in our encyclopedia. source: Le Figaro That’s it for this week’s Eurovision Universe weekly update. Stay tuned for more Eurovision 2026 and Eurovision 2027 news as it develops.

Read More »
Eurovision 2026
Martijn

Weekly Update 1

🇧🇬 DARA returns home to a hero’s welcome in Bulgaria Bulgaria celebrated its first ever Eurovision victory in style this week. On Sunday, a red carpet, a “Bangaranga” flash mob at Sofia’s Vasil Levski Airport, and hundreds of fans waving posters and Bulgarian flags, some dressed in traditional kukeri costumes, greeted DARA upon her arrival from Vienna.  Culture Minister Evtim Miloshev and Sofia Mayor Vasil Terziev were among the officials who welcomed her. That was before she disappeared into the sea of supporters gathered at the terminal. DARA addressed the crowd with an emotional speech. She thanked her fans and called on Bulgaria to support its many talented artists. Her music producer Sania Armutlieva told BNT: “There’s no slowing down now. This is her moment.”  DARA secured victory in Vienna on May 16 with the largest winning margin in Eurovision’s 70-year history, receiving 516 points in total, including 312 from viewers. source: brnnews 🇧🇬 Kirkorov claims involvement in “Bangaranga” — co-writer and team deny it The post-contest buzz has not been without controversy. Videos circulated online after the final showing Russian singer Philipp Kirkorov discussing Bulgaria’s Eurovision performance and claiming that his team had participated in preparing DARA’s stage production. Kirkorov is a long-standing public supporter of Russian President Vladimir Putin. According to Eurovision’s official credits, Greek composer Dimitris Kontopoulos was among the writers of “Bangaranga.” Kontopoulos has an established history of collaboration with Kirkorov, having worked together on several Russian Eurovision entries in the 2010s. source:  united24media Philipp Kirkorov However, both denied Kirkorov’s involvement in this specific project. Kontopoulos told RFI on May 18 that while Kirkorov has supported him over the years, he was not involved in this particular project. Co-producer Kristian Tarcea also denied any Kirkorov involvement, stating the track was created by four contributors: himself, DARA, Kontopoulos, and a composer named Anna.  Ukrainian stage designer Nicholas Chobb, who worked on the performance, said he first learned of Kirkorov’s claims on social media and could not confirm his participation at any stage of the production process. Neither DARA nor Bulgaria’s public broadcaster BNT publicly commented on Kirkorov’s statements. source: united24media 🇧🇬 Four Bulgarian cities want to host Eurovision 2027 The race for the Eurovision 2027 host city has already begun. Bulgarian Culture Minister Evtim Miloshev confirmed that the Council of Ministers will create an organisational structure for the country’s hosting of the Eurovision Song Contest.  Sofia, Bulgaria Sofia, Plovdiv, Varna and Burgas have all expressed interest in staging the event. The minister indicated that Sofia’s infrastructure gives it an advantage, but called the interest shown by three other major cities a positive sign. He said the most reasonable approach is to consider all options before making a final decision. No timeline for that decision has been announced yet. source: bnrnews 🇱🇺 🇲🇨 In memoriam: Romuald (1938–2026) The Eurovision community lost a unique figure this week. Romuald Figuier, known simply as Romuald, passed away on 14 May 2026. He was 87 years old. Born on 9 May 1938 in Saint-Pol-de-Léon, Finistère, Romuald was a French singer and composer who represented three different countries at Eurovision. He remains the only French-speaking artist to have achieved that distinction. Romuald represented Monaco in 1964 with “Où sont-elles passées?”, finishing third, then Luxembourg in 1969 with “Catherine”, and Monaco again in 1974 with “Celui qui reste et celui qui s’en va”, finishing fourth.  He began his career at the Théâtre des Variétés and later provided the French voice of George Chakiris in “Les Demoiselles de Rochefort” in 1967. Throughout his career he composed numerous songs, many in collaboration with lyricist Magali Fallourd. You can read his full biography in our encyclopedia. source: Le Figaro That’s it for this week’s Eurovision Universe weekly update. Stay tuned for more Eurovision 2026 and Eurovision 2027 news as it develops.

Read More »
Follow Us: