Blast from the past: Ukraine 2010

We know a lot about Eurovision and we want to share this knowledge with you! Therefore we’d like to bring you a blast from the past. Today we look back at Alyosha‘s “Sweet people”, the Ukrainian song in 2010.

Ukraine in the Eurovision Song Contest

The first Ukrainian entry in the Eurovision Song Contest was “Hasta la vista”, sung by Olexandr Ponomariov in 2003. Already a year later, the country had it’s first victory with Ruslana and her “Wild dances”. Ukraine is the only country that always reached the final so far. Ukraine managed to win the contest even three times already: with Ruslana, in 2016 with Jamala and her “1942” and in 2022 with Kalush Orchestra’s “Stefania”.

Evrobachennya. Ukrayina-2010

Vasyl

The road that lead to “Sweet people” being the Eurovision song was quite a complicated one. In December 2009, Ukrainian Television announced that the artist representing the country was selected internally. It was the 28 years old singer and performer Vasyl Lazarovych who got the job. The national final Evrobachennya. Ukrayina was held on March 5. Vasyl sang a total of 5 songs. The winning song was “I love you”, written and composed by Brandon Stone and Olga Yarinich. However, a storm of criticism came up, especially about the idea of giving only one artist the chance to perform.

20 songs

After 10 days, Ukrainian broadcaster NTU decided to have a new national final. “I love you” was now one of 20 songs. 

  • Vitaliy Kozlovskiy sang “”I-L@VE?”
  • Vasyl Lazarovych sang “I love you”, 24 pts, 7th
  • SH and BB sang “Ne zhurys”
  • OIeksiy Matias sang “Angely ne umirayut”, 32 pts, 3rd
  • Zaklyopi sang “Anybody home?” 23 pts, 8th
  • Ivan Berezovskyi sang “No doubt”, 21 pts, 10th
  • Stereo sang “Ne shkody s uma”, 22 pts, 9th
  • Irina Rosenfeld sang “Forever”, 29 pts, 6th
  • Shanis sang “Lechu k tebe”
  • Max Barskih sang “White raven”
  • Vladyslav Levytskyi sang “Davay, davay!”
  • Miya sang “Vona”
  • DaZzle Dreams sang “Emotional lady”
  • Masha Sobko sang “Ya tebya lyublyu”, 36 pts, 2nd
  • Zlata Ochnevich sang “Tiny island”, 30 pts, 5th
  • Mira Gold sang “Crazy lady”
  • Natalia Valevska sang “Europe”, 31 pts, 4th
  • Juliya Voice sang “Zavyazhi mne glaza”
  • El Kravchuk sang “Fly to heaven”, 21 pts, 10th
  • Alyosha sang “To be free”, 36 pts, 1st

A new song

Accusations of plagiarism were made about the winning song “To be free” immediately after the contest. Also, it was said to be published already in 2008. While NTU wanted to investigate this, the final deadline of submitting a song was so close that NTU decided that Alyosha could sing another song in Eurovision: “Sweet people”.

Alyosha

Olena Oleksandrivna Kucher, known as Alyosha and later by her real name, Olena Topolia, is a celebrated Ukrainian singer, songwriter, and composer. Born on May 14, 1986, in Zaporizhzhia, Ukraine, she grew up in a hardworking family; her father was a traffic officer, and her mother worked at an aviation plant. From a young age, Olena was passionate about music, singing in school choirs and attending the “Youth” music studio. She later graduated from the Kyiv National University of Culture and Arts with a degree in Pop Vocal.

Olena’s career began to take off after she won the international competition Yalta 2006. In 2010, she gained worldwide attention when she represented Ukraine at the Eurovision Song Contest with the song “Sweet People,” . Olena quickly became a prominent figure in the Ukrainian music scene. She has written and composed many of her own songs, as well as for other artists.

Over the years, Olena has released several successful albums, such as A World Outside Your Door and Tocka na karte. In 2023, she returned to Eurovision as an interval act, performing a duet with Rebecca Ferguson. That same year, she started performing under her real name, Olena Topolia, marking a new chapter in her career.

Sweet people

The song “Sweet people” was composed by Alyosha, alongside Borys Kukoba and Vadym Lisitsa. It was written in response to environmental concerns, carrying a strong message about the negative impact of human actions on the world. The lyrics call for awareness and responsibility, warning about the destruction caused by pollution and the need to protect the planet for future generations.

At the Eurovision Song Contest, “Sweet People” represented Ukraine after the forementioned last-minute change from Alyosha’s original song, “To Be Free,” due to plagiarism accusations. In the grand final, Alyosha delivered a powerful performance of the ballad in Oslo, Norway. The song finished 10th out of 25 participants, scoring a total of 108 points. “Sweet People” stood out for its emotional message and Alyosha’s strong vocal performance, gaining widespread recognition across Europe.

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Nightly EuroClub events will run from May 11 through May 16 at the Prater DOME in Vienna, giving fans and delegations a place to celebrate after each show. Early-bird tickets cost around €28 for OGAE fan club members and about €37 for non-members. These discounted prices are only available until March 14. The EuroClub will feature different themed nights and guest DJs. It is open to all fans aged 18 and over. With the Eurovision party atmosphere returning, many attendees are already snapping up EuroClub passes to dance into the early hours during contest week. source: Instagram Euroclub   Heads of Delegation Meeting Held in Vienna The Heads of Delegation meeting for the Eurovision Song Contest 2026 took place today in Vienna. Representatives from all 35 participating countries gathered on March 17. This was one week after the deadline for each broadcaster to submit their song, staging plans and other materials for the contest. During the meeting, each delegation handed over its final entry and performance plans to the EBU and host broadcaster ORF. This annual summit allows producers to review all plans, ensure rules are being followed, and begin working on the show’s running order. Now that the Heads of Delegation meeting is complete, preparations move into the next phase. In the coming weeks, ORF will focus on postcard filming, stage design work and other production tasks as the road to Vienna continues. source: Eurovoix Update: A draw decided that Austria will perform in 25th position in the final of the Eurovision Song Contest. Betting Odds Update With all 35 songs now revealed, the betting markets are

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Eurovision 2026
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It’s Tuesday, March 17, 2026, which means it’s time for another weekly Eurovision update! Over the past week, the final wave of song reveals for Eurovision 2026 generated plenty of buzz both on and off the stage. Four more countries unveiled their entries, completing the Vienna line-up. Meanwhile, controversies erupted around a few artists and songs. Preparations also ramped up as EuroClub tickets went on sale and pre-party announcements rolled out. The Heads of Delegation met in Vienna to finalize plans. The betting odds also shifted as new favorites emerged. Here are this week’s top stories: New Eurovision Entries Confirmed 🇨🇭 Switzerland Switzerland has revealed its entry for Eurovision 2026: Veronica Fusaro will perform the song “Alice”. The track is an intense alternative pop ballad with rock influences. It tells the story of a woman whose personal boundaries are gradually crossed under the guise of affection. Fusaro was internally selected by Swiss broadcaster SRG SSR. “Alice” is a revamped version of a song from her 2025 album, updated in collaboration with producer Charlie McClean. 🇦🇲 Armenia Armenia completed this year’s Eurovision roster by announcing SIMÓN as its representative with the song “Paloma Rumba”. The entry delivers a “rebellious anthem” about breaking free from a suffocating 9-to-5 routine. Its title literally translates to “Dove’s Dance” and symbolizes a joyful dance of freedom. Lilit Navasardyan (LI’LITH) composed “Paloma Rumba”. David Tserunyan, Eva Voskanyan, and Rosa Linn (Armenia’s 2022 representative) wrote the lyrics. SIMÓN earned the selection after finishing as the runner-up in Armenia’s national final. 🇨🇿 Czechia Czech Television (ČT) confirmed 23-year-old Daniel Zizka as the Czech representative for Eurovision 2026 with his song “CROSSROADS”. During the artist reveal on March 8, the broadcaster highlighted his soulful voice and authentic style. 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The broadcaster confirmed that she has been clearly reminded of Eurovision’s guidelines forbidding political advocacy. The EBU also stressed that all contestants must respect the event’s neutrality and keep the focus on music. source: SVT 🇦🇿 Azerbaijan: Broadcaster Denies AI Rumors Around Entry Azerbaijan’s broadcaster İctimai officially dismissed rumors that its Eurovision entry “Just Go” by JIVA was created using artificial intelligence. Speculation had spread online after fans noted that the song’s composer, Fuad Javadov, used AI tools in some previous projects. In a public statement, İctimai clarified that “Just Go” is an original work “created through a professional process.” The broadcaster stated that allegations of AI involvement “do not correspond to reality”. They also noted the increased involvement of local songwriters this year, with 107 of 186 submissions written by Azerbaijani creators. The selection committee chose JIVA for her strong live vocals. This aligned with Azerbaijan’s focus on vocal quality, especially now that juries have returned for the semi-finals. source: Instagram İctimai 🇷🇴 Romania: Entry “Choke Me” Faces Backlash Romania’s Eurovision entry “Choke Me” by Alexandra Căpitănescu has come under fire from anti-violence campaigners. Critics argue that the song’s lyrics – which repeat the phrase “choke me” – glamorize sexual strangulation. Campaigners have called the entry “dangerous” and “reckless” for young audiences. Many people have urged the EBU to disqualify the song or demand a lyric change. So far, no official action has been taken. Alexandra has defended her song. She explains that the vivid “choking” imagery is a metaphor for feeling overwhelmed by emotions and self-doubt, not a literal call for violence. source: Romania Insider EuroClub 2026 Tickets Now on Sale EuroClub – the official afterparty venue during Eurovision week – is coming to Vienna, and tickets are now on sale. Nightly EuroClub events will run from May 11 through May 16 at the Prater DOME in Vienna, giving fans and delegations a place to celebrate after each show. Early-bird tickets cost around €28 for OGAE fan club members and about €37 for non-members. These discounted prices are only available until March 14. The EuroClub will feature different themed nights and guest DJs. It is open to all fans aged 18 and over. With the Eurovision party atmosphere returning, many attendees are already snapping up EuroClub passes to dance into the early hours during contest week. source: Instagram Euroclub   Heads of Delegation Meeting Held in Vienna The Heads of Delegation meeting for the Eurovision Song Contest 2026 took place today in Vienna. Representatives from all 35 participating countries gathered on March 17. This was one week after the deadline for each broadcaster to submit their song, staging plans and other materials for the contest. During the meeting, each delegation handed over its final entry and performance plans to the EBU and host broadcaster ORF. This annual summit allows producers to review all plans, ensure rules are being followed, and begin working on the show’s running order. Now that the Heads of Delegation meeting is complete, preparations move into the next phase. In the coming weeks, ORF will focus on postcard filming, stage design work and other production tasks as the road to Vienna continues. source: Eurovoix Update: A draw decided that Austria will perform in 25th position in the final of the Eurovision Song Contest. Betting Odds Update With all 35 songs now revealed, the betting markets are

Read More »
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