Blast from the past: Ukraine 2010

We know a lot about Eurovision and we want to share this knowledge with you! Therefore we’d like to bring you a blast from the past. Today we look back at Alyosha‘s “Sweet people”, the Ukrainian song in 2010.

Ukraine in the Eurovision Song Contest

The first Ukrainian entry in the Eurovision Song Contest was “Hasta la vista”, sung by Olexandr Ponomariov in 2003. Already a year later, the country had it’s first victory with Ruslana and her “Wild dances”. Ukraine is the only country that always reached the final so far. Ukraine managed to win the contest even three times already: with Ruslana, in 2016 with Jamala and her “1942” and in 2022 with Kalush Orchestra’s “Stefania”.

Evrobachennya. Ukrayina-2010

Vasyl

The road that lead to “Sweet people” being the Eurovision song was quite a complicated one. In December 2009, Ukrainian Television announced that the artist representing the country was selected internally. It was the 28 years old singer and performer Vasyl Lazarovych who got the job. The national final Evrobachennya. Ukrayina was held on March 5. Vasyl sang a total of 5 songs. The winning song was “I love you”, written and composed by Brandon Stone and Olga Yarinich. However, a storm of criticism came up, especially about the idea of giving only one artist the chance to perform.

20 songs

After 10 days, Ukrainian broadcaster NTU decided to have a new national final. “I love you” was now one of 20 songs. 

  • Vitaliy Kozlovskiy sang “”I-L@VE?”
  • Vasyl Lazarovych sang “I love you”, 24 pts, 7th
  • SH and BB sang “Ne zhurys”
  • OIeksiy Matias sang “Angely ne umirayut”, 32 pts, 3rd
  • Zaklyopi sang “Anybody home?” 23 pts, 8th
  • Ivan Berezovskyi sang “No doubt”, 21 pts, 10th
  • Stereo sang “Ne shkody s uma”, 22 pts, 9th
  • Irina Rosenfeld sang “Forever”, 29 pts, 6th
  • Shanis sang “Lechu k tebe”
  • Max Barskih sang “White raven”
  • Vladyslav Levytskyi sang “Davay, davay!”
  • Miya sang “Vona”
  • DaZzle Dreams sang “Emotional lady”
  • Masha Sobko sang “Ya tebya lyublyu”, 36 pts, 2nd
  • Zlata Ochnevich sang “Tiny island”, 30 pts, 5th
  • Mira Gold sang “Crazy lady”
  • Natalia Valevska sang “Europe”, 31 pts, 4th
  • Juliya Voice sang “Zavyazhi mne glaza”
  • El Kravchuk sang “Fly to heaven”, 21 pts, 10th
  • Alyosha sang “To be free”, 36 pts, 1st

A new song

Accusations of plagiarism were made about the winning song “To be free” immediately after the contest. Also, it was said to be published already in 2008. While NTU wanted to investigate this, the final deadline of submitting a song was so close that NTU decided that Alyosha could sing another song in Eurovision: “Sweet people”.

Alyosha

Olena Oleksandrivna Kucher, known as Alyosha and later by her real name, Olena Topolia, is a celebrated Ukrainian singer, songwriter, and composer. Born on May 14, 1986, in Zaporizhzhia, Ukraine, she grew up in a hardworking family; her father was a traffic officer, and her mother worked at an aviation plant. From a young age, Olena was passionate about music, singing in school choirs and attending the “Youth” music studio. She later graduated from the Kyiv National University of Culture and Arts with a degree in Pop Vocal.

Olena’s career began to take off after she won the international competition Yalta 2006. In 2010, she gained worldwide attention when she represented Ukraine at the Eurovision Song Contest with the song “Sweet People,” . Olena quickly became a prominent figure in the Ukrainian music scene. She has written and composed many of her own songs, as well as for other artists.

Over the years, Olena has released several successful albums, such as A World Outside Your Door and Tocka na karte. In 2023, she returned to Eurovision as an interval act, performing a duet with Rebecca Ferguson. That same year, she started performing under her real name, Olena Topolia, marking a new chapter in her career.

Sweet people

The song “Sweet people” was composed by Alyosha, alongside Borys Kukoba and Vadym Lisitsa. It was written in response to environmental concerns, carrying a strong message about the negative impact of human actions on the world. The lyrics call for awareness and responsibility, warning about the destruction caused by pollution and the need to protect the planet for future generations.

At the Eurovision Song Contest, “Sweet People” represented Ukraine after the forementioned last-minute change from Alyosha’s original song, “To Be Free,” due to plagiarism accusations. In the grand final, Alyosha delivered a powerful performance of the ballad in Oslo, Norway. The song finished 10th out of 25 participants, scoring a total of 108 points. “Sweet People” stood out for its emotional message and Alyosha’s strong vocal performance, gaining widespread recognition across Europe.

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70 years of Eurovision: the singing deodorants

The Eurovision Song Contest is celebrating its 70th anniversary. That is a wonderful milestone. We at Eurovision Universe love diving into the history of the contest. That is why we are taking a closer look at the contests of the past 70 years. 1984 Luxembourg was known for its venues being too small. This time, Desirée Nosbusch hosted the Eurovision Song Contest from the Teatre Municipal in the capital. She did this in an inimitable manner, effortlessly switching languages three times in a single sentence. Israel was once again absent due to a memorial day. Greece was not present either. Ireland was back. Isolda, one half of the Yugoslavian duo Ida & Vlado, had also participated two years earlier. Mary Roos, who had also participated in 1972, was making a return appearance as well. An ABBA-like group, Bravo, participated for Spain. Johnny Logan wrote the Irish entry, “Terminal 3”, for Linda Martin. The duo Hot Eyes for Denmark was also striking. In the Danish national final, they jumped into the pool; that was of course not possible in Luxembourg. At the time, no one knew that Kirsten, the female half of the duo, was pregnant. Another striking duo was Alice and Franco Battiato for Italy. The two were accompanied by a small opera choir. Their “I treni di tozeur” came fifth, and became an international hit. By now, the song is a Eurovision classic. The Herreys It remained very exciting for a long time, particularly between Ireland and Sweden. In the end, it was Sweden that won. Three brothers, Mormons who had been living in the United States for quite some time, sang the song “Diggy-loo Diggy-ley”. There was a lot of criticism in their own country after winning the national final. The brothers were dismissed as ‘the singing deodorants’. Yet it worked; with polo shirts in primary colors and golden boots, the three won the hearts of all of Europe. Once again, the winner of the Eurovision Song Contest was a major European hit. 1985 The Eurovision circus moved to Sweden, more precisely to Gothenburg. Lill Lindfors presented the contest in the Skandinaviumhallen. She garnered much praise for that task. One clip still makes it into all kinds of song festival compilations. After the entre act, Lill stepped on her dress with her heel, which then tore. For a moment, Lill, standing in her underwear, seemed to panic; then she unclipped two clips on her shoulder and discovered she was wearing a completely different dress. “I just wanted you to wake up a little” was her explanation. The Netherlands and Yugoslavia did not participate. Both countries had a day of remembrance that day. Israel and Greece were back. Many artists had participated before. Hot Eyes competed for Denmark, just like the year before. Former winner Izhar Cohen represented Israel. The now very famous duo Al Bano & Romina Power represented Italy. The Bobbysocks from Norway had both participated before. Hanne Krogh as a child star in 1971, Elisabeth Andreasson as half of the duo Chips in 1982. Notably: the other half of Chips, Kikki Danielsson, represented Sweden! Furthermore, there were Mariella Farré and Pino Gasparini, who had both competed for Switzerland separately before, and Gary Lux, who competed for Austria for the second time. Ireen Sheer took the stage for Luxembourg for the third time. Turkey received help from the Netherlands. The trio MFÖ sang “Didai Didai Dai”. The Dutch composer Peter Schön had written the arrangement. The Luxembourg entry was also special: three duos, a French, a German, and a British duo, sang the song “Children, Kinder, enfants”. A small detail: the French duo consisted of a Belgian and a Dutch singer. Bobbysocks As mentioned, both Bobbysocks had participated before. During the national final, jury member Tony Visconti was very clear: “If this wins, Norway certainly won’t win the Eurovision Song Contest.” He was way off. After an exciting battle with Germany, it was ultimately Norway that won. The Bobbysocks were ecstatic, and the whole country with them. After a long road of entries without points and places at the bottom of the leaderboard, they finally succeeded! “La det swinge” became the very first Norwegian winner. As “Let It Swing,” it became an international hit. The Bobbysocks remained big names in Norway, but not outside of it. In 2025, they participated in the Norwegian national final again, without success.

Read More »
History
Martijn

70 years of Eurovision: the singing deodorants

The Eurovision Song Contest is celebrating its 70th anniversary. That is a wonderful milestone. We at Eurovision Universe love diving into the history of the contest. That is why we are taking a closer look at the contests of the past 70 years. 1984 Luxembourg was known for its venues being too small. This time, Desirée Nosbusch hosted the Eurovision Song Contest from the Teatre Municipal in the capital. She did this in an inimitable manner, effortlessly switching languages three times in a single sentence. Israel was once again absent due to a memorial day. Greece was not present either. Ireland was back. Isolda, one half of the Yugoslavian duo Ida & Vlado, had also participated two years earlier. Mary Roos, who had also participated in 1972, was making a return appearance as well. An ABBA-like group, Bravo, participated for Spain. Johnny Logan wrote the Irish entry, “Terminal 3”, for Linda Martin. The duo Hot Eyes for Denmark was also striking. In the Danish national final, they jumped into the pool; that was of course not possible in Luxembourg. At the time, no one knew that Kirsten, the female half of the duo, was pregnant. Another striking duo was Alice and Franco Battiato for Italy. The two were accompanied by a small opera choir. Their “I treni di tozeur” came fifth, and became an international hit. By now, the song is a Eurovision classic. The Herreys It remained very exciting for a long time, particularly between Ireland and Sweden. In the end, it was Sweden that won. Three brothers, Mormons who had been living in the United States for quite some time, sang the song “Diggy-loo Diggy-ley”. There was a lot of criticism in their own country after winning the national final. The brothers were dismissed as ‘the singing deodorants’. Yet it worked; with polo shirts in primary colors and golden boots, the three won the hearts of all of Europe. Once again, the winner of the Eurovision Song Contest was a major European hit. 1985 The Eurovision circus moved to Sweden, more precisely to Gothenburg. Lill Lindfors presented the contest in the Skandinaviumhallen. She garnered much praise for that task. One clip still makes it into all kinds of song festival compilations. After the entre act, Lill stepped on her dress with her heel, which then tore. For a moment, Lill, standing in her underwear, seemed to panic; then she unclipped two clips on her shoulder and discovered she was wearing a completely different dress. “I just wanted you to wake up a little” was her explanation. The Netherlands and Yugoslavia did not participate. Both countries had a day of remembrance that day. Israel and Greece were back. Many artists had participated before. Hot Eyes competed for Denmark, just like the year before. Former winner Izhar Cohen represented Israel. The now very famous duo Al Bano & Romina Power represented Italy. The Bobbysocks from Norway had both participated before. Hanne Krogh as a child star in 1971, Elisabeth Andreasson as half of the duo Chips in 1982. Notably: the other half of Chips, Kikki Danielsson, represented Sweden! Furthermore, there were Mariella Farré and Pino Gasparini, who had both competed for Switzerland separately before, and Gary Lux, who competed for Austria for the second time. Ireen Sheer took the stage for Luxembourg for the third time. Turkey received help from the Netherlands. The trio MFÖ sang “Didai Didai Dai”. The Dutch composer Peter Schön had written the arrangement. The Luxembourg entry was also special: three duos, a French, a German, and a British duo, sang the song “Children, Kinder, enfants”. A small detail: the French duo consisted of a Belgian and a Dutch singer. Bobbysocks As mentioned, both Bobbysocks had participated before. During the national final, jury member Tony Visconti was very clear: “If this wins, Norway certainly won’t win the Eurovision Song Contest.” He was way off. After an exciting battle with Germany, it was ultimately Norway that won. The Bobbysocks were ecstatic, and the whole country with them. After a long road of entries without points and places at the bottom of the leaderboard, they finally succeeded! “La det swinge” became the very first Norwegian winner. As “Let It Swing,” it became an international hit. The Bobbysocks remained big names in Norway, but not outside of it. In 2025, they participated in the Norwegian national final again, without success.

Read More »
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