Blast from the past: Ukraine 2010

We know a lot about Eurovision and we want to share this knowledge with you! Therefore we’d like to bring you a blast from the past. Today we look back at Alyosha‘s “Sweet people”, the Ukrainian song in 2010.

Ukraine in the Eurovision Song Contest

The first Ukrainian entry in the Eurovision Song Contest was “Hasta la vista”, sung by Olexandr Ponomariov in 2003. Already a year later, the country had it’s first victory with Ruslana and her “Wild dances”. Ukraine is the only country that always reached the final so far. Ukraine managed to win the contest even three times already: with Ruslana, in 2016 with Jamala and her “1942” and in 2022 with Kalush Orchestra’s “Stefania”.

Evrobachennya. Ukrayina-2010

Vasyl

The road that lead to “Sweet people” being the Eurovision song was quite a complicated one. In December 2009, Ukrainian Television announced that the artist representing the country was selected internally. It was the 28 years old singer and performer Vasyl Lazarovych who got the job. The national final Evrobachennya. Ukrayina was held on March 5. Vasyl sang a total of 5 songs. The winning song was “I love you”, written and composed by Brandon Stone and Olga Yarinich. However, a storm of criticism came up, especially about the idea of giving only one artist the chance to perform.

20 songs

After 10 days, Ukrainian broadcaster NTU decided to have a new national final. “I love you” was now one of 20 songs. 

  • Vitaliy Kozlovskiy sang “”I-L@VE?”
  • Vasyl Lazarovych sang “I love you”, 24 pts, 7th
  • SH and BB sang “Ne zhurys”
  • OIeksiy Matias sang “Angely ne umirayut”, 32 pts, 3rd
  • Zaklyopi sang “Anybody home?” 23 pts, 8th
  • Ivan Berezovskyi sang “No doubt”, 21 pts, 10th
  • Stereo sang “Ne shkody s uma”, 22 pts, 9th
  • Irina Rosenfeld sang “Forever”, 29 pts, 6th
  • Shanis sang “Lechu k tebe”
  • Max Barskih sang “White raven”
  • Vladyslav Levytskyi sang “Davay, davay!”
  • Miya sang “Vona”
  • DaZzle Dreams sang “Emotional lady”
  • Masha Sobko sang “Ya tebya lyublyu”, 36 pts, 2nd
  • Zlata Ochnevich sang “Tiny island”, 30 pts, 5th
  • Mira Gold sang “Crazy lady”
  • Natalia Valevska sang “Europe”, 31 pts, 4th
  • Juliya Voice sang “Zavyazhi mne glaza”
  • El Kravchuk sang “Fly to heaven”, 21 pts, 10th
  • Alyosha sang “To be free”, 36 pts, 1st

A new song

Accusations of plagiarism were made about the winning song “To be free” immediately after the contest. Also, it was said to be published already in 2008. While NTU wanted to investigate this, the final deadline of submitting a song was so close that NTU decided that Alyosha could sing another song in Eurovision: “Sweet people”.

Alyosha

Olena Oleksandrivna Kucher, known as Alyosha and later by her real name, Olena Topolia, is a celebrated Ukrainian singer, songwriter, and composer. Born on May 14, 1986, in Zaporizhzhia, Ukraine, she grew up in a hardworking family; her father was a traffic officer, and her mother worked at an aviation plant. From a young age, Olena was passionate about music, singing in school choirs and attending the “Youth” music studio. She later graduated from the Kyiv National University of Culture and Arts with a degree in Pop Vocal.

Olena’s career began to take off after she won the international competition Yalta 2006. In 2010, she gained worldwide attention when she represented Ukraine at the Eurovision Song Contest with the song “Sweet People,” . Olena quickly became a prominent figure in the Ukrainian music scene. She has written and composed many of her own songs, as well as for other artists.

Over the years, Olena has released several successful albums, such as A World Outside Your Door and Tocka na karte. In 2023, she returned to Eurovision as an interval act, performing a duet with Rebecca Ferguson. That same year, she started performing under her real name, Olena Topolia, marking a new chapter in her career.

Sweet people

The song “Sweet people” was composed by Alyosha, alongside Borys Kukoba and Vadym Lisitsa. It was written in response to environmental concerns, carrying a strong message about the negative impact of human actions on the world. The lyrics call for awareness and responsibility, warning about the destruction caused by pollution and the need to protect the planet for future generations.

At the Eurovision Song Contest, “Sweet People” represented Ukraine after the forementioned last-minute change from Alyosha’s original song, “To Be Free,” due to plagiarism accusations. In the grand final, Alyosha delivered a powerful performance of the ballad in Oslo, Norway. The song finished 10th out of 25 participants, scoring a total of 108 points. “Sweet People” stood out for its emotional message and Alyosha’s strong vocal performance, gaining widespread recognition across Europe.

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The Eurovision Song Contest is celebrating its 70th anniversary. That is a wonderful milestone. We at Eurovision Universe love diving into the history of the contest. That is why we are taking a closer look at the contests of the past 70 years. 2025 Switzerland hosted the Eurovision Song Contest for the third time. The venue was the St. Jakobshalle in Basel, and the contest was presented by Michelle Hunziker, Hazel Brugger, and Sandra Studer. The latter having represented Switzerland at Eurovision herself in 1991. Basel put on a polished, well-organised show. Montenegro returned. Moldova withdrew on the very last moment. The songs Montenegro sent Nina Žižić. She had already accompanied the two ‘astronauts’ who represented that country back in 2013. Justyna Steczkowska participated for Poland. She had also done so in 1995. In doing so, she achieved a record: the only contestant ever to participate twice with a gap of 30 years. Belgium took the lead in the odds at an early stage, but once the entry was announced, the country dropped down the rankings somewhat. However, it remained surprising that the contestant, Red Sebastian, did not make it to the final at all. Against all expectations, the Australian Go-Jo also failed to reach the final. The final The one who did make it was Kyle Alessandro. With his song “Lighter”, but especially with his social media videos and his charisma, he went a long way. In those videos, he was invariably in the company of JJ (Austria), Sissal (Denmark), and Miriana Conte (Malta). The latter attracted attention with her lyrics: “I’m serving Kant”, which stood for the Maltese word for singing. But it also sounded very much like an English word that was not allowed to be used on television at the BBC. The lyrics had to be adjusted and became “I’m serving….”. Tommy Cash, a friend of Joost Klein and Käärijä, participated for Estonia. In a kind of fake Italian, he sang “Espresso Macchiato”. With this, he incurred the wrath of a number of Italians, but became very popular among other groups of Italians. Cash finished third with it. Væb was the duo that participated for Iceland. A kind of reincarnation of Jedward. The boys were constantly at the bottom of the bookmakers’ odds and turned that into a whole show on social media. It resulted in a place in the final. Less unexpectedly, Erika Vikman from Finland also managed to do the same. Seated on a giant microphone and ending as if she was cumming, she drew attention to herself. Lucio Corsi from Italy did something special: he played his harmonica live. It was the first time since 1998 that instruments were played live. And then there were the favorites, from Finland but for Sweden. No one had expected that the three gentlemen in a sauna setting would win the Swedish preliminary round against Måns Zelmerlöw. When that did happen, they were immediately the favorites. Everyone was singing “Bara Bada Bastu” at the top of their lungs. Yet, in the end, it was not enough. The group KAJ finished fourth. The French singer Louane also failed to live up to expectations with her song “Maman.” During the act, she doused herself with sand that was actually not sand, but cork. It didn’t help. Israel What no one had counted on almost happened. Israel threatened to win the Eurovision Song Contest. Yuval Raphael had no singing career, but he did have a story as a victim of the attacks on October 7, 2023. Calls were made to vote for Israel as much as possible, and instructions were given on how to do so. Although the maximum number of televotes was 20, many who hadn’t even seen the broadcast managed to vote 80 times. Everyone waited in suspense when only Yuval and the Austrian JJ were still in the race. Many were relieved when it turned out that not Israel, but Austria won. JJ Austria’s JJ had been a favourite throughout the week, and the final confirmed what the rehearsals had suggested. His performance of “Wasted Love” was one of the most technically accomplished on the night. The professional juries placed him first, and the public gave him enough support to seal the victory.  The win was warmly received. JJ had brought something genuinely different to the contest: a voice that belonged to the operatic world, applied to a contemporary pop song without compromise. Basel had delivered a memorable host year, and the 2025 contest closed the anniversary decade on a high note, just in time for Eurovision to look ahead to its next seventy years.  

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History
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Read More »
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