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November 14, 2023

Malmö will be united by music

The slogan of the 2024 Eurovision Song Contest has been revealed: United By Music. Big questionmark on the head of many Eurovision fans…. United By Music was the 2023 slogan, wasn’t it? True, but the EBU has decided that, from now on, it will be a permanent slogan. The EBU announced it with a video, mentioning all the slogans since A Modern Fairytale in 2002. Marcus Österdahl on this change: “The Eurovision Song Contest is more than just a song competition; it’s a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand. “By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music. As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger.”  

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