Roxen is a Romanian singer, born in Cluj. Already from the age of seven, she has participated in numerous musical competitions and festivals. She signed her first record contract in 2019. When Romanian producer Sickotoy released his record “You don’t love me”, Roxen was featured in this song. The song was a huge hit in the Romanian charts but also gained a lot of airplay on radio stations in other European countries and in the United States. Roxen’s first solo single “Ce-ți cântă dragostea” also hit the Romanian charts.
In 2020, Roxen was supposed to represent Romania in the Eurovision Song Contest. Due to the cancellation of the contest, that didn’t happen.
In June 2020, the singer was hired as the brand ambassador for a Romanian hair color product. Among others, she performed in a commercial which prominently featured the Romanian national final entry “Storm”. In July 2020, she released the single “How to Break a Heart”. In October of the same year, Roxen scored a second number-one single on the Airplay 100 with the song “Spune-mi”. Romanian television selected Roxen to participate in the 2021 Eurovision Song Contest. For this occasion she came up with the song “Amnesia”. The song was released on 4 March. Unfortunately, Roxen did not manage to qualify for the final with the song.
Roxen worked together with DMNDS and Strange Fruits Music on the song “Money Money”, wich became a hit in Russia in January 2022. It was followed by “Dincolo de Marte”, a collaboration with Randi, a chart succes in Romania. “UFO”, the song that was placed behind “Amnesia” to represent Romania at Eurovision, was also a top-ten hit in Poland.
Andrei Iulian Angelescu
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